Archive for June, 2009

Dot Promotional Clothing: Website Launch

Friday, June 19th, 2009

Dot Promotional Clothing are a Nottingham based company specialising in embroidery, screen printing and cad cutting. Working from premises just outside the City centre in Carlton, Dot have grown from a one man business to an established company of more than 28 years standing. 

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The All In One Company: Case Study

Thursday, June 11th, 2009

The story: The All in One Company is the brainchild of a Northumberland based businesswoman. From a background in running a successful nanny agency a chance Internet search for ‘all in ones’ for her own children identified a lack of quality garments and a ‘goose’ (see marketing section) of an opportunity.

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Solutions For Accounting: Case Study

Thursday, June 11th, 2009

The story: Solutions for Accounting Ltd is a leading Sage reseller. Established more than ten years they were quick to see the opportunities for their company in embracing the Internet and establishing a corporate website. The Solutions team have actively marketed their site for several years directing ‘traffic’ (visitors) by using a combination of ‘email marketing’ and ‘pay-per-click’ (Google Adwords) as well using traditional off-line strategies .

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RMH Catering: Case Study

Thursday, June 11th, 2009

The story: Chesterfield based business RMH Catering offer a bespoke catering service for corporate clients through to weddings with an emphasis being on quality and service.

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Website Marketing – Top 11 Hints & Tips

Tuesday, June 9th, 2009

marketing-ideas
You can have the best website in the world, but if potential customers can’t find you on the search engines you’re not going to be successful. At the same time if you do not keep in touch with existing or potential customers then you are missing a trick as well.

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Design Matters

Friday, June 5th, 2009

designmatters
For a long time doing what works in the search engines has been the main priority when setting up a website. Having the right keywords and being functional have meant that sometimes poorly designed sites have achieve great heights in the search engines and indeed made money. However a recent online poll by Webcopyplus now  indicates that 25% of users surveyed were influenced into leaving a website by poor visuals. This percentage is up on a similar poll in 2007 when the figures were only 6.6%.

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Is Your Business Sociable Enough?

Friday, June 5th, 2009

social-networks
A leading question i know but at the end of the day doing business is all about people and relationships. Getting out there in the marketplace. Getting to know your customers and potential customers and letting them find out more about you. Sounds easy? Well it is for some people. Networking and business events can be a great way to promote your brand, exchange business cards and make new contacts.

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Collecting User Details – It’s so important

Friday, June 5th, 2009

sign-up
The most vital part of email marketing is collecting the email addresses to send to in the first place. Sometimes people are not keen to give out their details but there are ways to make them more comfortable to do so.

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Sage Line 50 Event

Thursday, June 4th, 2009

solutions-for-accounting-sage50
Here at Purpose Media we like to keep up to date with events, workshops or seminars that are taking place which may be useful not only for ourselves but also for our business contacts particularly where they are offered by business partners.

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