The story: Solutions for Accounting Ltd is a leading Sage reseller. Established more than ten years they were quick to see the opportunities for their company in embracing the Internet and establishing a corporate website. The Solutions team have actively marketed their site for several years directing ‘traffic’ (visitors) by using a combination of ‘email marketing’ and ‘pay-per-click’ (Google Adwords) as well using traditional off-line strategies .
The brief: Solutions for Accounting was very clear.
- Core product needed to be highly ranked in Google in organic searches
- More access and control over their website content was required
- Training in SEO (search engine optimisation) was needed
A priority for the client was the visibility of a particular product known as Sage 200 Manufacturing software, which is a high end software package.
The solution: The challenge for Purpose Media as Solutions for Accounting website partner was to achieve high ‘ranking’ in Google’s natural listings (organic searches). This was no mean feat as there are literally thousands of Sage resellers in the country and when you are competing against the Sage ‘brand’ itself then getting to the ‘top’ was never going to be easy.
The existing website, in terms of design and layout was already clean-cut and easy to navigate. The site ‘branding’ was actually pretty good and reflected the right ‘image’, however, in terms of the search engines design comes secondary when considering site positioning or ‘ranking’ in the search engines. What was required here was more ‘back end’ (website function and administration) development rather than a re-design.
The job : Our team set about developing a new ‘back end’ structure and administration area for the website which provided more flexibility in terms of managing the website content, but more importantly within the structure we incorporated SEO (search engine optimisation) tools and features which provided the means to optimise the whole site.
The (SEO) tools
- Keyword (industry buzz words) rich URL Threads – identified each and every page within the site to create a ‘path’ for the search engines to follow
- Site maps- submitted new and updated ‘content’ (text)to the search engines ensuring the search engines had up to date and relevant information
- Titles / tagging and keywords- the facility for individual products and pages to be optimised in its own right.
Did it work? Search Google for ‘Sage 200 manufacturing’, ‘solutions for accounting’, ‘sage 200’, ‘sage manufacturing’, ‘spindle software’, ‘sage manufacturing’, ‘sage 200 crm’, ‘sage 200 suite’, ‘sage 50 suite’, ‘sage 50 act’ and many more….
Solutions for Accounting’s website is on the first page for all the above keywords. Not bad to say they are in a highly competitive market in the “IT Industry”.
www.solutionsforaccounting.co.uk
