Purpose Media has recently been attracting lots of attention from Sage accounting software users by rolling out a Sage Integration package that allows web merchants to transfer data to and from their web site.
Reasons to integrate Sage with your Web Site
So as a business using both web and traditional routes to market why would you want to integrate your web site with your Sage 200 or Sage 50 accounting software? Well the most obvious attraction is the time savings available when recording sales details within your company accounts.
Most reasonably successful small retail web sites will deliver a large volume of low value transactions. Typically daily transactions might reach 70 / day, at busy periods in the year, representing an unacceptable workload for manual book-keeping.
Business Inventory Management
When selling through multiple channels stock / inventory management can become problematic for many small to medium sized businesses. The use of a central system like Sage 200 or Sage 50 is a very good way to ensure that your business has all of the information it needs to properly manage stock, so that fulfillment issues do not lead to uneconomic work.
From a web site perspective Sage Integration will prevent the sale of items that are currently out of stock or discontinued. This will remove the need to process orders that cannot be fulfilled, thereby improving customer satisfaction and leading to a greater likelihood of repeat custom.
Direct Transfer of Customer and Order related data
Direct transfer of customer and order information, without the need to re-key that information across systems, will lead to better quality information. This will deliver a consequent reduction in lost staff time, resolving issues associated with these inaccuracies. Invoicing and other backend functions will be more efficient and allow orders to be fulfilled from stock more quickly and with fewer errors.
Sage Operations
Sage integration enables your company to run the day to day operations of it’s e-commerce web site direct from Sage. So that product promotions and discounts, for example, can be applied by changing product settings within the Sage software. This reduces the requirement for your staff to become familiar with additional online systems, consequently reducing training requirements and costs. However the web site administration functions remain available so that a fallback option exists to ensure the business is able to continue trading online despite any Internet connection issues outside the control of the business.
Management Information from Sage
Sage business software has been developed to provide management with an instant and accurate view of the business, so that you can make faster and better informed decisions. It contains powerful analytic tools that let you pinpoint exceptions and anomalies, highlighting inefficiencies and opportunities for innovation, productivity and growth. All of this functionality relies extensively on accurate data input. Sage web site integration ensures the accuracy of information supplied from the web site delivering more accurate Management Information.
Secure Data Transfer
The security of data is a very important issue for the modern business. Whether we are talking about Business Continuity / Data Recovery or unauthorised access to company and customer information (hacking). Failure to address these issues could be embarrassing or could cause major financial losses to your company. For this reason our Sage Integration process ensures that company and customer data is protected at all times, during the transfer between the web site and the Sage business system. Out Sage Integration techniques also ensure that the web site will continue to function if communication with the Sage business system is lost and the transfer of all order related data will recommence when the connection is restored.
Website Sage Integration Technical Support
Purpose Media believe in fully supporting our customer base with technical and web marketing support, to ensure their web site becomes and remains productive. When customers develop bespoke solutions to fulfill their Sage integration requirements they can reasonably expect on-going technical support for that system from Purpose Media. We will therefore fully support your system throughout it’s life to minimise the impact of any failures on your business.

