Mansfield based e-commerce website designer and developer Purpose Media has announced a strategic partnership with Nottingham based IT support specialist Air-IT.
Having already helped one of their own clients to achieve a turnover in excess of one million pounds, Purpose Media are now working towards their own goal of £1m turnover by the end of 2012. The company believes their existing partnership with Solutions for Accounting, who are accredited Sage developers, and the new partnership with Air IT are crucial to achieving this goal.
Purpose Media specialise in designing bespoke e-commerce websites, and Air-IT are an accredited Microsoft solutions provider. The new strategic partnership was formed to satisfy the demand from successful on-line businesses who need their e-commerce websites to link seamlessly to existing internal accounting and stock management systems.
Recent success stories include “The All-in-One Company”, who retail all in one designer sleepsuits and “Sub-Zero Technology Limited” who manufacture performance thermal wear.
The “The All-in-One Company” company started from home and is now a thriving internet based businesses. Subzero, originally a bricks and mortar business based in Leicester, has transformed its business model by opening a whole new international market via on line sales.
Both have found that implementing an effective website marketing strategy has increased sales and profitability. However, as turnover began to increase, key profit drivers for both of these businesses was clever application of technology to improve efficiency by avoiding duplication of business operations and the need to recruit more staff.
Matt Wheatcroft from Purpose Media said, “The clients we work with range from sole traders to large corporate clients who all have one thing in common. They want a website that integrates with accounts and stock control but is still simple to manage and will deliver a “return on investment” by driving a healthy flow of sales enquiries. We ensure that happens using the latest search engine optimisation techniques”.
Commenting Todd McQuilkin said, Managing Director of Air-IT “I recently commissioned Purpose Media to redevelop our own company website and were extremely impressed with the expert services provided by Matt Wheatcroft and his dedicated team. I felt that both businesses could complement each other’s skill set and add value to our current service offering.”