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Category Archives: website marketing
Planning your 2011 marketing attack
In June last year we discussed the best time to setup an ecommerce website. In this article we aimed to prove that the majority of online sales, for the majority of web merchants, occur in the Q4 (Oct – Dec) … Continue reading
Posted in e-commerce, website marketing
Tagged e-commerce, e-commerce website, marketing, website marketing
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Getting Social!
The rapidly changing social networking landscape is presenting new marketing opportunities for the savvy business. The recent addition of Google+ has created a new challenge to industry leading sites like Facebook & Twitter and provided businesses with another way to … Continue reading
Posted in Social Media, featured, search engine marketing, website marketing
Tagged facebook, google, marketing, seo, social media, twitter
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Reminder emails – the way to create more sales?
Even in these difficult economic times, email is a tried and tested way that a business can exercise control over the flow of traffic to their website. A well structured landing page, featuring a compelling proposition, will lead to more … Continue reading
Selling Services Online
Promoting your service offering online sounds like it ought to be a doddle. So where do you start? This is what Google think you should consider before you actually start advertising. What does your company (or division) do? Do you … Continue reading
Online sales still growing in 2011
There is still lots of evidence that e-commerce sales are still rising despite the very poor economic conditions that have prevailed in Q1 of 2011. In this period, when many high street retailers are experiencing their biggest fall in 15 … Continue reading
How many of my marketing emails should I expect to be opened/viewed?
Email Open Rates An email open rate is simply how many people open/view an email sent to them in a particular email campaign. Email open rates are usually expressed as a percentage. We calculate this as follows: (Open Rate= emails … Continue reading
Posted in website marketing
Tagged email marketing, email open rates, typical email opening rate
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Dynamite Baits Information Portal
The following article was taken from www.ukmatchangler.com and describes how Dynamite Baits has made sure it will remain an authoritative source on the subject of fishing baits. The successful Nottinghamshire based fishing baits company has recognised the potential of the … Continue reading
Burlesque Viral Marketing
Purpose Media were recently commissioned by Melas Group, owner of the Jonathan Aston Legwear brand, to create a micro-site to promote their burlesque legwear range. The micro site was produced to coincide with the release of the Burlesque film that starred Christina … Continue reading
Selling services online in 2011
While the techniques used to sell products online are well documented selling services is less well understood. This article identifies the main drivers that will enable you to achieve the best return on investment from your service related web site. … Continue reading
Canonical URLs and their impact on your SEO
Recently we have noticed that a number of our customers have received phone calls from Search Engine Optimisation (SEO) experts who are selling the idea that there is a canonical
Posted in Latest News, website marketing
Tagged canonical urls, Google Webmaster blog, html link tag, seo, seo hints and tips
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