Research group IMRG Capgemini cited online sales figures rose by 15.7% in July compared with the previous month achieving total sales of £4.2bn. Clothing led the increased figures whereas the poor summer may be responsible for the slower demand in other product sectors as outside events were cancelled.

One element highlighted in the article is the conversion rate, basically the amount of sales to visitors on a website. Statistics indicate that one in 15 visitors bought items indicating that online merchants are marketing their sites and products more effectively. This reflects more sophisticated marketing strategies being used more effectively like email marketing.

To read the full article visit BBC News website.

Why eCommerce you may ask?

Here are a few thoughts on the advantages of trading on-line.

• low start up costs and ongoing costs compared to setting up or running a traditional retail outlet
• opportunity to reach wider audience (local, national, international)
• on-line payments mean you have better cashflow
• website administration is easier than ever so you can manage your ‘shop’  from any location with basic computer skills
• trading on-line provides you with an opportunity to run your own business from home if necessary
• 24hour shop means you are always open even when you are asleep! 
• just think of the amount of time you can save if your clients can serve themselves and pay leaving you to just ship out the products!

So why Purpose Media?

Well first of all we are experienced in developing eCommerce websites that ‘work’ for your business and in the search engines. Our website service includes an initial free consultation to discuss your requirements. More importantly we like to find out more about the way you do business so that your website solution can be tailored specifically around your products and the customers who buy them . What else?

• we offer great design meaning your website not only works effectively but makes you look good too
• our website solutions are bespoke therefore no two websites are alike just like no two businesses are the same 
• we believe in building strong relationships that way we can offer more effective support
• our expertise in specific sectors like clothing and textiles means we understand about the way industry works and can translate this into practical working solutions
• we are keen to help you avoid duplication and therefore can offer website solutions that integrate with existing systems like Sage (Sage Line 50 and Sage Line 200)
• marketing is the key to website success and we pride ourselves in keeping up to date with latest trends so we can advise on marketing strategies to grow your business
• we are happy to supply training where required or managed marketing campaigns whichever is most suitable for your business needs and your pocket
• we take care to search for other services that can add value to the way you do business even offering discounted rates on your credit card transaction fees

Still not sure?

We are always looking for feedback into what works for you and what you want to achieve from your website. After all if you are successful then so are we. Get in touch to find out more about what we can offer but more importantly let us get to know about you, your business and your products.  If you are looking for the right website solution for your business then we look forward to hearing from you.

For further details about websites from Purpose Media contact Kathy or Matt on tel 01623 600694 or email info@purposemedia.co.uk

To see the latest version of our email flyer visit www.purposemedia.co.uk/micro

Clients range from small family textile companies through to large corporate manufacturers worldwide. Lace designers are responsible for creating the exquisite designs that can be seen in market leading lingerie and clothing. Neil Thorpe Draughting designers access one of the UK’s largest trend libraries including forecasters like Carlin, Peclers, Nelly Rodi and Style Sight which is used to support their own design library.

Initial designs are hand drawn and from there a process begins to ensure that designs can be manufactured on specific machinery that is available. The finished result is a solution that works well for clients. From hand drawn designs to draughting (sketching) onto graph paper using a technique passed down through generations, the draughtsmen use their skill and experience to manually adjust the pattern to ensure that the finished draft will replicate the selected design. This close attention to detail ensures that the customer receives a pattern which incorporates all the required technical information to enable lace development to begin.

As well as providing background to the company and it’s methods, the website also features a password protected  customer area which enables them to view their lace design collections. This unique viewing area has been set up to provide a service to existing clients where they can have access to lace displays via their browser.

To find out more about the design and draughting services offered by Neil Thorpe Draughting visit their website www.neilthorpedraughting.co.uk