The brief: Solutions for Accounting was very clear.

• Core product needed to be highly ranked in Google in organic searches
• More access and control over their website content was required
• Training in SEO (search engine optimisation) was needed

A priority for the client was the visibility of a particular product known as Sage 200 Manufacturing software, which is a high end software package.

The solution: The challenge for Purpose Media as Solutions for Accounting website partner was to achieve high ‘ranking’ in Google’s natural listings (organic searches). This was no mean feat as there are literally thousands of Sage resellers in the country and when you are competing against the Sage ‘brand’ itself then getting to the ‘top’ was never going to be easy.

The existing website, in terms of design and layout was already clean-cut and easy to navigate. The site ‘branding’ was actually pretty good and reflected the right ‘image’, however, in terms of the search engines design comes secondary when considering site positioning or ‘ranking’ in the search engines. What was required here was more ‘back end’ (website function and administration) development rather than a re-design.

The job : Our team set about developing a new ‘back end’ structure and administration area for the website which provided more flexibility in terms of managing the website content, but more importantly within the structure we incorporated SEO (search engine optimisation) tools and features which provided the means to optimise the whole site.

The (SEO) tools

• Keyword (industry buzz words) rich URL Threads – identified each and every page within the site to create a ‘path’ for the search engines to follow
• Site maps- submitted new and updated ‘content’ (text)to the search engines ensuring the search engines had up to date and relevant information
• Titles / tagging and keywords- the facility for individual products and pages to be optimised in its own right.

Did it work?  Search Google for ‘Sage 200 manufacturing’, ‘solutions for accounting’, ‘sage 200’, ‘sage manufacturing’, ‘spindle software’, ‘sage manufacturing’, ‘sage 200 crm’, ‘sage 200 suite’, ‘sage 50 suite’, ‘sage 50 act’ and many more….

Solutions for Accounting’s website is on the first page for all the above keywords. Not bad to say they are in a highly competitive market in the “IT Industry”. 

www.solutionsforaccounting.co.uk

What does this mean? Well basically that design does matters!

Todays Internet users are more savvy and therefore have greater expectations from their on-line experience. The message is that quality design, creative use of branding and  great images make the world of difference Other perceived weaknesses  identified in the survey are sites that are slow to upload or which have weak web copy.  So when considering setting up a website it is crucial that businesses look at the whole project and put their energies into all the relevant stages of production with equal enthusiasm and consideration and take time to find out more about what users want from a website. For more information and see the full article see Web Designer Wall

For further details about websites from Purpose Media contact Kathy or Matt on tel 01623 600694 or email info@purposemedia.co.uk

Why eCommerce you may ask?

Here are a few thoughts on the advantages of trading on-line.

• low start up costs and ongoing costs compared to setting up or running a traditional retail outlet
• opportunity to reach wider audience (local, national, international)
• on-line payments mean you have better cashflow
• website administration is easier than ever so you can manage your ‘shop’  from any location with basic computer skills
• trading on-line provides you with an opportunity to run your own business from home if necessary
• 24hour shop means you are always open even when you are asleep! 
• just think of the amount of time you can save if your clients can serve themselves and pay leaving you to just ship out the products!

So why Purpose Media?

Well first of all we are experienced in developing eCommerce websites that ‘work’ for your business and in the search engines. Our website service includes an initial free consultation to discuss your requirements. More importantly we like to find out more about the way you do business so that your website solution can be tailored specifically around your products and the customers who buy them . What else?

• we offer great design meaning your website not only works effectively but makes you look good too
• our website solutions are bespoke therefore no two websites are alike just like no two businesses are the same 
• we believe in building strong relationships that way we can offer more effective support
• our expertise in specific sectors like clothing and textiles means we understand about the way industry works and can translate this into practical working solutions
• we are keen to help you avoid duplication and therefore can offer website solutions that integrate with existing systems like Sage (Sage Line 50 and Sage Line 200)
• marketing is the key to website success and we pride ourselves in keeping up to date with latest trends so we can advise on marketing strategies to grow your business
• we are happy to supply training where required or managed marketing campaigns whichever is most suitable for your business needs and your pocket
• we take care to search for other services that can add value to the way you do business even offering discounted rates on your credit card transaction fees

Still not sure?

We are always looking for feedback into what works for you and what you want to achieve from your website. After all if you are successful then so are we. Get in touch to find out more about what we can offer but more importantly let us get to know about you, your business and your products.  If you are looking for the right website solution for your business then we look forward to hearing from you.

For further details about websites from Purpose Media contact Kathy or Matt on tel 01623 600694 or email info@purposemedia.co.uk

To see the latest version of our email flyer visit www.purposemedia.co.uk/micro

Services available include:

• website design and development (content managed sites-cms, e-commerce websites and blog sites)
• logo design and branding
• design for print
• domain name registration
• website hosting
• internet marketing (email flyer design, Google pay-per-click training, search engine optimisation-seo)

If your business is based in Nottinghamshire, Leicestershire, Lincolnshire or Derbyshire or further afield then we will be happy to discuss your requirements in more detail. As a Nottinghamshire based website design agency we are ideally located close to the A38 and M1 J28. Our location is the Mansfield i-Centre which was set up a few years ago to service the needs of the growing technology sector. First rate facilities combined with convenient location mean we can offer clients a warm welcome in ambient surroundings.

We look forward to working with clients from all sectors but particularly work well with companies who have products to sell (manufacturers/distributors/retailers) and also companies who require the ability to content manage their own websites. Our specialism is developing e-commerce website solutions that incorporate tools and features that can enhance search engine ranking and therefore help your products be found.

So if you are looking for a new website get in touch and we will work with you to develop your ideal solution .

For further information contact Purpose Media (UK) ltd

email: info@purposemedia.co.uk

tel: 01623 600694