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Tag Archives: email marketing
How many of my marketing emails should I expect to be opened/viewed?
Email Open Rates An email open rate is simply how many people open/view an email sent to them in a particular email campaign. Email open rates are usually expressed as a percentage. We calculate this as follows: (Open Rate= emails … Continue reading
Posted in website marketing
Tagged email marketing, email open rates, typical email opening rate
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Selling services online in 2011
While the techniques used to sell products online are well documented selling services is less well understood. This article identifies the main drivers that will enable you to achieve the best return on investment from your service related web site. … Continue reading
Online Clothing Sales Boost
A recent survey featured on the BBC news website states that clothing sales figures had improved whereas alcohol had dipped. Continue reading
Posted in Latest News
Tagged BBC, Capgemini, clothing, conversion rate, email marketing, IMRG, marketing, merchants, news, online, online sales figures, strategies, visitors, website
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Solutions For Accounting: Case Study
The story: Solutions for Accounting Ltd is a leading Sage reseller. Established more than ten years they were quick to see the opportunities for their company in embracing the Internet and establishing a corporate website. Continue reading
Posted in Case Studies
Tagged act, design, development, email marketing, Google Adwords, keyword, natural listings, organic searches, ranking, sage 200 manufacturing, sage 50, sage manufacturing, Sage reseller, search engine optimisation, seo, site maps, Solutions for Accounting, traffic, training, URL Threads, website, website content
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Website Marketing – Top 11 Hints & Tips
You can have the best website in the world, but if potential customers can’t find you on the search engines you’re not going to be successful. At the same time if you do not keep in touch with existing or potential customers then you are missing a trick as well. Continue reading
Posted in Latest News
Tagged Affiliate Marketing, Behavioral Targeting, best practice, blogging, blogs, Contextual Marketing, CPA, CPC, email marketing, hints and tips, Marketing Plans, marketing strategies, Micro Sites, Pay Per Click Management, pay-per-click, PPC, Rich Media, search engine optimisation, seo, social networking, Video and Rich Media, Video Design, website marketing
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Online Advertising Growing
Online advertising (pan-European) is set to more than double by 2012. The study reported on the BBC News website estimates online advertising figures may reach 16b euros (£10.08bn) which is more than double figures for 2006. Continue reading
Posted in Latest News
Tagged 01623 600694, 2012, bbc news, BBC website, benefits, email marketing, European, google, Internet, Internet usage, marketing, media, online advertising, online advertising figures, online marketing services, online promotion, promotion, Purpose Media, search engines, television, trading online, website
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