Purpose Media were available on the day to introduce our website services and Matt was lucky enough to be able to present one of the seminars. As a result of this visitors were able to find out a little more about the world of the web and how marketing, in particular search engine marketing and SEO (search engine optimisation) can help a website achieve greater organic ranking (unpaid listings). Ideal if you are selling products and need to be found in order to make a return on investment.

To download the presentation please: Click Here purpose-media-presentation-solutions-open-day-2009 (1.48Mb Download)

Part of the seminar was about introducing the benefits of Sage integration with an eCommerce website (online shop). The ability to draw live data from an existing accounting system can have great benefits to a business. Not least in terms of time saved in avoiding duplication. Our presentation is available to download for any visitors who attended the seminar or who wanted to but didn’t get the chance. For a business that has multiple pricing and stock the option to link in this way can provide a more streamline approached to your on-line business.

For further information about setting up an eCommerce website and about potential integration with Sage Line 50 or Sage Line 200 then please contact us on Tel 01623 600 694 and ask for Kathy or Matt. Alternatively email info@purposemedia.co.uk

But is your business social enough on-line?

If you sell things, make things or offer services particulary to the general public but also business to business then the chances are you have invested in a website. If so then you will be well aware that you need ’traffic’ to your site to enable you to promote and sell your products or services. Ideally your visitors will be looking for your goods and services specifically. That’s in an ideal world.

Tall order? Well not if you get more socialable-on-line. The extension of traditional networking and exhibiting is readily available in the form of social media networking sites like facebook /bebo and more serious business networking sites like LinkedIn. The point of these is that people talk. Talk about what they did, talk about what they bought, talk about where they got it from, talk about what they are looking for……… nearly there…… ok so why is this relevant for your business. Well it may not be right for every business, but more and more businesses are becoming more sociable on-line.

Here’s why social networking sites are so good for business. They are:-

• ideal if you are not so confident about meeting new people face to face
• accessible and therefore great if you are pressed for time or office bound as part of your job
• quick and easy to set up as well as update (‘twitter’)
• cheap or mostly free to communicate with others and start building relationships
• informative if you register with industry specific forums
• inclusive as they are open to all and therefore many of the barriers that may prevent face to face networking are erased using on-line social media
• largescale meaning whereas you may meet 20 or 30 people at an event you have the opportunity to network with thousands

If your company is actively socialising on line and finding that your website has increased it’s volume of traffic then perhaps you now need to capitalise on your raised profile. Make your site work harder and make the most of the extra traffic.

‘Give’ a little more on your website. Add incentives (introduce a friend), competitions, special offers or downloadable vouchers. Offer uses the option to interact, leave feedback and offer testimonials. By ensuring that your website is informative and offers a great experience for visitors you are half way to making your site somewhere that users want to visit, talk about and return to time after time.

Being sociable means that you have the opportunity to grow your marketplace, reach out to new customers and make more ‘friends’. Along the way you may learn a lot and create a loyal fanclub who ’sell’ your product or service for you.

To discuss how to develop a website that ‘works’ with social media in mind contact Kathy or Matt on tel 01623 600694 or email info@purposemedia.co.uk

To find out more about social media sites check out

Solutions for Accounting are the leading Sage Reseller in the region offering a range of accounting software solutions to businesses on a local, regional and national basis. Core products include Sage Line 50 accounting software and Sage 200 manufacturing software as well as CRM (customer relationship management software)

The Solutions for Accounting team have organised a morning workshop at two locations, Nottingham and Stockport, to help businesses get more out of their Sage Line 50 system. The workshop includes exporting data between Excel and Sage and using sample work books. Here are details of the local event.

Event Date:

Tuesday 23rd June 2009

Event Time:

9.00am – 12.30pm

Event Location:

Sherwood House,

7 Gregory Boulevard,

Nottingham,

NG7 6LB 

Cost:

£125+vat

For more details contact Sarah Newman directly on 845 165 1080 or email sarahn@solutionsforaccounting.co.uk  or visit www.solutionsforaccounting.co.uk

Why eCommerce you may ask?

Here are a few thoughts on the advantages of trading on-line.

• low start up costs and ongoing costs compared to setting up or running a traditional retail outlet
• opportunity to reach wider audience (local, national, international)
• on-line payments mean you have better cashflow
• website administration is easier than ever so you can manage your ‘shop’  from any location with basic computer skills
• trading on-line provides you with an opportunity to run your own business from home if necessary
• 24hour shop means you are always open even when you are asleep! 
• just think of the amount of time you can save if your clients can serve themselves and pay leaving you to just ship out the products!

So why Purpose Media?

Well first of all we are experienced in developing eCommerce websites that ‘work’ for your business and in the search engines. Our website service includes an initial free consultation to discuss your requirements. More importantly we like to find out more about the way you do business so that your website solution can be tailored specifically around your products and the customers who buy them . What else?

• we offer great design meaning your website not only works effectively but makes you look good too
• our website solutions are bespoke therefore no two websites are alike just like no two businesses are the same 
• we believe in building strong relationships that way we can offer more effective support
• our expertise in specific sectors like clothing and textiles means we understand about the way industry works and can translate this into practical working solutions
• we are keen to help you avoid duplication and therefore can offer website solutions that integrate with existing systems like Sage (Sage Line 50 and Sage Line 200)
• marketing is the key to website success and we pride ourselves in keeping up to date with latest trends so we can advise on marketing strategies to grow your business
• we are happy to supply training where required or managed marketing campaigns whichever is most suitable for your business needs and your pocket
• we take care to search for other services that can add value to the way you do business even offering discounted rates on your credit card transaction fees

Still not sure?

We are always looking for feedback into what works for you and what you want to achieve from your website. After all if you are successful then so are we. Get in touch to find out more about what we can offer but more importantly let us get to know about you, your business and your products.  If you are looking for the right website solution for your business then we look forward to hearing from you.

For further details about websites from Purpose Media contact Kathy or Matt on tel 01623 600694 or email info@purposemedia.co.uk

To see the latest version of our email flyer visit www.purposemedia.co.uk/micro