Successful Websites & Sage Integration

Rob Marshall from Purpose Media will be delivering a seminar entitled Successful Websites & Sage Integration that will cover how everything from website product management through to order fulfillment can be managed directly through Sage. The seminar will include a case study and discuss how the system protects user and company information in this distributed system.

Purpose Media were available on the day to introduce our website services and Matt was lucky enough to be able to present one of the seminars. As a result of this visitors were able to find out a little more about the world of the web and how marketing, in particular search engine marketing and SEO (search engine optimisation) can help a website achieve greater organic ranking (unpaid listings). Ideal if you are selling products and need to be found in order to make a return on investment.

To download the presentation please: Click Here purpose-media-presentation-solutions-open-day-2009 (1.48Mb Download)

Part of the seminar was about introducing the benefits of Sage integration with an eCommerce website (online shop). The ability to draw live data from an existing accounting system can have great benefits to a business. Not least in terms of time saved in avoiding duplication. Our presentation is available to download for any visitors who attended the seminar or who wanted to but didn’t get the chance. For a business that has multiple pricing and stock the option to link in this way can provide a more streamline approached to your on-line business.

For further information about setting up an eCommerce website and about potential integration with Sage Line 50 or Sage Line 200 then please contact us on Tel 01623 600 694 and ask for Kathy or Matt. Alternatively email info@purposemedia.co.uk

The brief: Solutions for Accounting was very clear.

• Core product needed to be highly ranked in Google in organic searches
• More access and control over their website content was required
• Training in SEO (search engine optimisation) was needed

A priority for the client was the visibility of a particular product known as Sage 200 Manufacturing software, which is a high end software package.

The solution: The challenge for Purpose Media as Solutions for Accounting website partner was to achieve high ‘ranking’ in Google’s natural listings (organic searches). This was no mean feat as there are literally thousands of Sage resellers in the country and when you are competing against the Sage ‘brand’ itself then getting to the ‘top’ was never going to be easy.

The existing website, in terms of design and layout was already clean-cut and easy to navigate. The site ‘branding’ was actually pretty good and reflected the right ‘image’, however, in terms of the search engines design comes secondary when considering site positioning or ‘ranking’ in the search engines. What was required here was more ‘back end’ (website function and administration) development rather than a re-design.

The job : Our team set about developing a new ‘back end’ structure and administration area for the website which provided more flexibility in terms of managing the website content, but more importantly within the structure we incorporated SEO (search engine optimisation) tools and features which provided the means to optimise the whole site.

The (SEO) tools

• Keyword (industry buzz words) rich URL Threads – identified each and every page within the site to create a ‘path’ for the search engines to follow
• Site maps- submitted new and updated ‘content’ (text)to the search engines ensuring the search engines had up to date and relevant information
• Titles / tagging and keywords- the facility for individual products and pages to be optimised in its own right.

Did it work?  Search Google for ‘Sage 200 manufacturing’, ‘solutions for accounting’, ‘sage 200’, ‘sage manufacturing’, ‘spindle software’, ‘sage manufacturing’, ‘sage 200 crm’, ‘sage 200 suite’, ‘sage 50 suite’, ‘sage 50 act’ and many more….

Solutions for Accounting’s website is on the first page for all the above keywords. Not bad to say they are in a highly competitive market in the “IT Industry”. 

www.solutionsforaccounting.co.uk

Solutions for Accounting are the leading Sage Reseller in the region offering a range of accounting software solutions to businesses on a local, regional and national basis. Core products include Sage Line 50 accounting software and Sage 200 manufacturing software as well as CRM (customer relationship management software)

The Solutions for Accounting team have organised a morning workshop at two locations, Nottingham and Stockport, to help businesses get more out of their Sage Line 50 system. The workshop includes exporting data between Excel and Sage and using sample work books. Here are details of the local event.

Event Date:

Tuesday 23rd June 2009

Event Time:

9.00am – 12.30pm

Event Location:

Sherwood House,

7 Gregory Boulevard,

Nottingham,

NG7 6LB 

Cost:

£125+vat

For more details contact Sarah Newman directly on 845 165 1080 or email sarahn@solutionsforaccounting.co.uk  or visit www.solutionsforaccounting.co.uk

Sage supplies professional software solutions to cater for all sizes of organisation. Well known packages like Sage Line 50 and Payroll along with larger packages like Sage 200, are available from local resellers like Solutions for Accounting.

For companies wanting software to compliment their specific business sector the Sage Line 200 Manufacturing software has become a key feature of the Solutions for Accounting product range. Solutions staff are experienced in installing, customising and training business users to ensure that the software is used to it’s potential.

Solutions for Accounting are the leading Sage Reseller in the region and have been established more than 10 years. From convenient offices on Gregory Boulevard, Nottingham, the Solutions for Accounting friendly team provide a range of Sage applications to keep your business on top of the game.

If you are looking to buy Sage Accounting software or looking for Sage training then check out Solutions for Accounting website and remember to say where you got their details.