We are often asked by our customers why they should have a mobile website designed. Well the latest statistics released by Ofcom in December 2010 show that the number of smartphones being used in the UK now exceeds the number of more traditional mobile phones. With about 57% of UK users owning a smartphone the evidence is clear that these are now a well established device and offer a great marketing opportunity to the forward looking business.

Smartphone users in developed countries

There is mounting evidence that smartphone users are not satisfied by using standard websites and prefer mobile optimsed sites. Retail and brand businesses surveyed by Adobe Systems are overwhelmingly looking to deploy mobile websites as their mobile strategy, rather than downloadable apps, by a factor or 10 to one. The first annual Adobe Scene 7 Mobile Commerce Survey out this week finds that 80% of businesses surveyed are planning or having already deployed a mobile website.

Here at Purpose Media we believe in practicing what we preach and have have our own mobile optimised website at