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company background

Established in 1993, ImageStore specialises in the data storage market providing disk storage systems, tape backup and storage consumables. ImageStore also has an in-house CD/DVD printing service.

Now in its 20th year of trading, ImageStore has built an international reputation for providing customers with high standards of service, quality products, and stable data storage solutions at competitive prices.

ImageStore is not tied to any one specific manufacturer, so the company can offer a totally unbiased opinion on which product is best suited from over 25 leading brand names.

the challenge

Having previously used off-the-shelf package solutions, this website would be ImageStore’s first truly bespoke e-commerce website.

Frustrated by the lack of ability to customise the technology to provide features that would make their business more efficient and improve customer service, the company wanted a solution that would deliver real time stock and price information and offer a bulk upload facility.  The ability to import live feeds from suppliers when prices needed to change due to currency exchange rate fluctuation was vital.

Customers were also buying products differently via the web, and traditional routes such as direct mail and attending exhibitions was becoming less effective. The website therefore had to provide tools to optimize their organic rankings for key products.

purpose media approach

We recommended a solution to provide a bespoke operating database and content management system that was integrated with stock control and Sage accounting software. We worked with ImageStore to understand their business processes and how supplier information could be accurately imported in real time. We also designed the website to make it easy for customers to select the right solution from a stock list of over 500 products.

the outcome

ImageStore have a truly bespoke solution to their needs which they can continue to develop and customize. They have a content management system that receives real time 24/7 information from suppliers and therefore price margins are totally in tune with the market, ensuring ImageStore products are always competitively priced. Other business efficiencies include time savings and the need to manually key in data.


“We are very happy with our purchase. Purpose Media adopted a very innovate problem solving approach and have exceeded our expectations. We are now working with them on an ongoing basis to increase traffic volumes and are confident we will meet our sales objectives.”

Stuart Humphrey