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company background

Founded in 1996, Optima Design Services Limited is a leading supplier of engineering, design, analysis, prototyping and animation services.

Clients range from large multi-nationals, including BAE SYSTEMS, BiC, Rolls Royce, Cooper Security and Evolution Powertools, to individuals seeking to develop brand new innovative products and systems.

Optima also has a growing reputation for developing Software Apps for major mobile and desktop platforms, including iOS, Android, Blackberry, Mac and Windows based operating systems and are highly rated by users who have downloaded them from the i-tunes store.

the challenge

The company wanted to refresh their website and be able to demonstrate their wide ranging expertise using case studies and more illustrative examples of the type of projects they had done. This included the ability to show experience of working in various industry sectors and the ability to regularly add company news and product update information to a dedicated news section.

purpose media approach

The objectives for this project were made very clear from the outset, and so we set about designing a website that was visually attractive and easy to navigate.

Central to the design requirements was the need to provide a content manager that could be easily updated so that all new projects, video and photographic images could be easily uploaded.

Finally, Optima also wanted to take advantage of the in-built search engine optimisation tools in order to boost organic rankings on Google from companies looking for a product design or app developer specialist.

the outcome

Optima now have a fully updateable website that has very high visual impact. They are now able to portray the depth and breath of the services available in order to uphold their position as a leading expert in engineering prototyping and animation services.


“As engineers and product designers we look for precision in just about everything and are keen that our suppliers work to the same values. It is extremely important that we have a great looking website. We have been very pleased with how Purpose Media has delivered exactly to our brief. The new website has given us all the tools we need at our disposal to ensure visitors to our website gain the right first impression about our capabilities, the extremely high quality of our work, and the significance that these are the reasons why leading brands choose us.”

Ian Cowlishaw,
Managing Director,
Optima Design