The Purpose Media team – especially the Rams among us – have been beaming since we shared this around the office… Purpose Media has been appointed by Derby County Football Club to create its brand new website, as the club opts out of the EFL Digital contract which runs until the end of the 2022/23 season.
The web design project will further our long-standing partnership with the club, which saw the launch of the online ticketing portal www.wearederby.com at the start of the 2014/15 season.
Since the launch of Derby’s bespoke ticketing site, the club has seen its online ticket sales increase from 11% to 61%. In just two years, the process for buying tickets online was streamlined and bringing a much higher return on investment.
Matt Wheatcroft, Purpose Media’s managing director, said: “We have been a proud partner and supporter of Derby County Football Club for a number of years and there has always been a desire on both sides to explore the opportunities to work together on a new website when the current EFL contract comes to an end at the end of this season.
“Our aim is to develop a fully-integrated and optimised website which provides the club with enhanced flexibility over content, more commercial opportunities and better insight into fan behaviour, while at the same time being more engaging and easy-to-use for supporters.
“Derby County is a huge club with Premier League ambitions and we are hoping that Nigel Pearson and his players will achieve that dream this season, and we can match that success off-the-field by delivering an online platform which is in the premier league of football club websites.”
The new digital presence will include a fresh-look official website and mobile platform. As well as being the first place for news, features, interviews and ticket stories, the club is determined to provide a whole new online experience for fans.
Derby County’s president and chief executive Sam Rush said: “We are delighted to be able to partner with Purpose Media for this ground-breaking project.
“The club website has been outside the club’s control for over 16 years, in which time digital technologies have transformed the way we all live our lives. By creating a brand new up-to-date digital platform, we will not only be able to take advantage of some of these technologies, we will also be able to provide our supporters with a much improved online experience.”
Derby County’s Brandon Furse will be leading the ground-breaking digital project; collaborating with our design and development teams to create a website specifically-built for the club’s staff and support.
Brandon said: “Purpose Media were our number one choice. Since working with them over the past three years we have built an excellent working relationship and they have certainly delivered results. For example, when we first launched our new online ticketing platform, designed by Purpose Media, our online ticket sales rocketed.
“This new project is about the website becoming the number one place that all supporters go to find out what they want across all areas of Derby County. We are asking our supporters to get involved and help shape this platform right from the very beginning – and I can’t wait for us to deliver together.”
Fans can register their interest to participate at www.wearederby.com/fan-registration-form.