Partnership to help world-class cycling team secure sponsorship and raise its profile online.
Purpose Media is delighted to be teaming up with Derby-based Team Raleigh-GAC professional cycling team for the forthcoming race season. As a company, we’re passionate about sport at all levels, from elite to grass roots, so it’s great to support a local success story which has helped put Derby on the cycling map.
Our partnership will see us provide marketing and PR support to help raise the team’s profile and attract sponsors, in return for our logo and branding being featured on its riders’ kit and the team website and marketing material.
We’ll also be working hard to secure sponsors for next season and beyond, when Raleigh’s team sponsorship deal expires.
About Team Raleigh-GAC
Team Raleigh-GAC was formed in 2010 by ex-pro cyclist Cherie Pridham. The team consists of an elite group of cyclists who compete together in highest-ranking events in the UK, as well as UCI events here and abroad. The team changes each year, ensuring that the top level of talent is selected to compete.
This year’s racing team consists of Enrique Sanz, Sebastian Mora, Adrian Moreno Sala, Adam Kenway, Ryan Perry, Grant Martin, Fraser Martin, Tristan Robbins, Yoeri Havik and Jack Escritt. More information on the riders can be found here.
Team Raleigh-GAC is an established Derby brand and as we’ve always had a strong affiliation with sports through our MD, Matt, it was a natural fit for us to partner with a local success story.
Last year, our partnership provided the team with a new website and some creative work which saw us create the designs for the team’s branded support vehicle. This year, we will be providing video and marketing support.
So far, our video production team has worked on interviews with the various members and will be developing a brand video to showcase the commitment, training and passion that the team puts into competing.
We are also working to attract and secure sponsorship for next season and beyond, when Raleigh’s sponsorship deal of the team comes to a close. We are on the lookout for ambitious organisations who have a passion for sport and would like to see their brand associated with a homegrown success story.
Team Raleigh-GAC competes in some of the highest-profile cycling events across the world, getting valuable exposure in the media for the team and it’s sponsors, so if you’re interested in finding out more about this exciting opportunity, please give us a call.
Events coming up this year
The team will be competing in many events this year and has just completed the Tour de Yorkshire 28-30 April 17.
It competes both in the UK and internationally, a full list of this year’s events can be found here.
We look forward to working with Team Raleigh-GAC to support it for the season ahead as it continues to build on its success.