Purpose Media recently completed a video project for our good friends at Marketing Derby to help promote the city and all it has to offer to local residents, who may not realise what they have on their doorstep. Entitled Derby Day, the film follows three different people – a blogger, a photographer and a writer – as they enjoy a day in the city, exploring what it has to offer.
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Marketing Derby wanted us to create a film which ‘markets Derby to Derby’, promoting the tourism aspects of the city to locals.
The brief was to give Derby Day a travel blog theme.
We won the pitch based on our philosophy of looking at the world through the eyes of Marketing Derby’s customers, to communicate to them exactly what makes Derby such a unique place.
We used three characters based on distinct buyer personas – a social media blogger, a travel photographer and a travel writer – who all have different interests and ideas, and showed how each experienced the city in their own unique way.
It features many familiar – and not-so-recognisable – Derby landmarks… how many can you spot?
Filmed using the latest 4K technology, Derby Day was premiered on the Marketing Derby website recently and has also featured in The Times newspaper.
Marketing Derby will take the film to global property convention MIPIM, in Cannes, next year as part of its exhibition to promote the city to international investors.
John Starkie, our Head of Video, said: “This was a fantastic project to work on. As a local company – and a Marketing Derby bondholder – we are fiercely proud of our Derbyshire roots, so we’re always up for doing anything we can to help put Derby on the map.
“The response to the film has been great so far. Although it’s primary purpose is to promote Derby to its own population, the fact that it has already had national exposure and is heading over to Cannes next year to help promote the city on a global stage is fantastic.
“It just goes to show that, in the age of social media, there are no barriers to your audience and if you are creative and think big, you can get your message out to the right people, wherever they are.”