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One of the most discreet but necessary legal requirements you need for your website is a privacy policy, and this applies to all websites, big or small.  

If you’re a large multi-national, a small business or even just a blogger earning no income from your website, you might be surprised to learn the necessity of having a privacy policy. 

There’s a high possibility that you might be (even if you don’t realise) collecting various forms of information from your visitors, tracking them with analytics, or displaying ads – all of which will need a privacy policy.  

Under the new General Data Protection Regulation (GDPR), you now need to have a privacy policy to be compliant. So, to help you out, we’ve compiled this blog to help you understand what a privacy policy is, and why they’re needed.   

Giving our customers advice on a privacy policy

We provide advice to our customers on how to create a privacy policy

What Is a Privacy Policy?

A privacy policy is a document that details what personal information you collect from your users, how you use it, and how you keep it private. 

‘Personal information’ often includes names and email addresses, and sometimes IP addresses and browser cookies. 

Who Needs One?

You need a privacy policy if you collect any sort of data at all from people on your site and if your website: 

  • Uses website analytics or tracking software:
    • Such as Google Analytics or anything similar to view website usage stats. 
  • Stores cookies on visitors’ computers:
    • Cookies can be used for many things, like advertising or remembering preferences. 
  • Collects personal data from visitors:
    • This includes asking sign up for email newsletters or entering their details.  
  • Allows people to register and sign in:
    • It is important visitors can understand how their registration details will be used. 
  • Includes third-party advertising or tracking code:
    • Embedding ads, videos or content from other services may add their code and cookies to your website. 

What Do I Need to Include?

What to include in a Privacy Policy depends on what personal information you collect, how you collect it and what you are doing with that collected information. 

You’ll need to disclose if any third parties are involved collecting personal information in your name, for example, if you use MailChimp to collect email addresses to send weekly updates to your members.

Privacy Policy Template

To help you create your own privacy policy, we’ve created a template you can use for yourself. This has the basics you need to get started, and you’ll need to customise the template to ensure it includes the relevant information.

Fill in the form below and we can send you the template that can act as a starter, we’d like some of your details so we can understand who has downloaded the file, but don’t worry we won’t spam you or pass on your details to any third parties.

[contact-form-7 id=”19721″ title=”Privacy Policy Form”]

Need any more information, or are you ready for a GDPR compliant website that targets your customers? Get in touch with our team today – we’d love to talk to you.  

Let's get started.

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Posted by Katrina Starkie