Social media marketing is a dominant component of the marketing landscape. Used well it can be an effective way of engaging with your audience. Done badly it can be a waste of time and money or, in the worst case, damaging to your brand.
Getting social right is tricky, that’s why we’ve invested in technology and training to help us get it right for our customers. Purpose Media has enhanced the social media marketing services we offer in recent months, and we’re celebrating success in this area as two members of our team have achieved official accreditation from Sprout Social.
Rachel and Danielle have both been certified as Sprout Social professionals as part of the social media management platform’s Agency Partner Programme.
Sprout is a social media management, advocacy and analytics software platform for businesses. Using sprout we help our clients communicate with their customers on social channels, collaborate across teams and measure the results of their activity, integrating a range of channels including Twitter, Facebook, LinkedIn and Instagram.
To achieve the certification, both Rachel and Danielle had to complete an intensive online training programme of eight individual modules, before taking an examination at the end to put into practice what they had learned.
It means Purpose Media can now add Sprout Social certification to its host of industry accreditations including Google Premier Partner status, Bing Ads Professional status and Sage Pay Platinum Partner status.
On Event Production Co: Social Media Case Study
Supplying event production services for events across the UK, On Event Production Co. wanted to raise awareness of their business and services and we saw an opportunity to boost brand awareness on social media
Working with On we created a content strategy and linked this closely with their social media marketing. Following this, we analysed what their target customers engage with and researched relevant posts and hashtags to have the biggest impact.
Kicking off in December 2017 we started posting to On’s channels, tailoring content to target different persona groups. Since starting work on their social media channels have seen a 159.3% growth in following and an increase of 71.4% in post impressions, that’s the number of views, likes and shares of their posts.
Guy Eaton, Managing Director at On, said: “We couldn’t be happier with the way Purpose Media have approached managing our social media.
“We wanted to make sure social worked for us. Purpose closely collaborated with our team to build our social strategy and they demonstrate the value posting brings. We’re getting great feedback from our staff and customers, and better still we’re generating enquiries.
“The team at Purpose have been able to offer us lots of information and insight into the different channels we should use, and the kind of content we should put out there. It’s that level of expertise and guidance that we really appreciate. I doubt we would have been able to develop the growth and consistency in our social channels without their support.”
Purpose Media and Sprout Social
Our collaboration with Sprout Social saw Marketing Director, Katrina Starkie, feature as part of a panel of leading agencies at their first UK Agency Partner Day in London. The day offered advice and insight into the changing social media landscape, with talks from Sprout, Twitter and growing US agency IMPACT Branding and Design.
Katrina, said: “We recognise the value a strategic approach to social media marketing can bring to our customers, so working closely with Sprout is a real benefit. we can create a solid plan and deliver, with clear KPI’s that show success.
“Rachel and Danielle have worked really hard to achieve this accreditation. Alongside their daily work they’ve been expanding their knowledge, I’m proud of the effort they’ve put in and clients are seeing results.
“As more and more businesses turn to social media to engage with their customers and achieve growth, it’s crucial that as an agency, we are equipped to provide the best advice to clients and achieve maximum value from their social activity.
Need help with Social Media Marketing?
Struggling to get value from social is something we can help with. Contact a member of our team today to see how we can help you create and deliver a social media strategy.