Award application writing can be tricky and time-consuming, but there can be big wins when you get it right. Entering awards can help you to communicate, in simple terms, the work you do and the results it achieves, to show your clients why they should be working with you.
Sometimes, there can be no better way of shouting about success and sharing achievements than being award nominated.
As a multi award-winning business, the team at Purpose Media know all about how winning an award can help to raise your profile, generate positive media coverage and boost staff morale.
So, it was great to be able to lend our expertise in putting together a compelling award entry to help our client, On Event Production Co, to scoop nominations for not just one, but three prestigious event industry awards.
Based in Castle Donington, On Event Production Co. delivers creative brand experiences and production services for business events, conferences, brand and product launches, and provides production at live music events on behalf of a wide range of British and global brands. It has worked with a host of globally-renowned brands, including Adidas, Nike, Pepsi, Britvic, Virgin, Apple, Rolex and Disney Pixar.
We helped it put together an application about its work on the recent in-store brand experience to support the launch of sportswear giant adidas’ 2018 ‘Cold Blooded’ football boots range.
And the entry was strong enough to be shortlisted in two categories at the 2018 Event Technology Awards, as well as in the ‘production experience’ category in the 2018 Campaign Event Awards.
It will find out if it has been successful at both awards in November, at glittering awards ceremonies in London.
Working with fellow agency JDPL, On helped to support adidas’ 2018 ‘Cold Blooded’ football boots launch.
It was tasked with delivering JDPL’s creative brief to create an in-store experience at adidas’ flagship Oxford Street store, in London.
It comprised a fully-designed and fabricated ‘penalty booth’ which consisted of a huge net box incorporating a giant LED screen linked to a heart monitor. Customers and guests were invited to take a penalty against a guest professional goalkeeper and the objective was to keep calm under pressure.
The giant screen created a digital “goalmouth”, which got smaller – or bigger – as the penalty-taker’s heart rate increased – or decreased – and they had to try and beat the ‘keeper and hit the target. The whole experience was combined with pre-programmed, time-coded lighting and sound sequences choreographed to create a totally immersive experience in the store.
Purpose Media Marketing Director Katrina Starkie said: “Purpose Media is a highly-creative business and we love working in collaboration with clients who share our passion for creativity and do amazing things with technology to achieve stunning results.
“What On did in support of this project was awesome and fully-deserving of the award nominations it has received for it. It was great to be able to lend our expertise in writing awards applications to On to help them secure these nominations.
“Our fingers are crossed that On achieves success at the awards events in November.”
Translating a story into a compelling application
Guy Eaton, Managing Director at On Event Production Co, added: “This was a fantastic project to work on and it was great news to get the nod in two categories in the Event Technology Awards, then complete the hat-trick with a Campaign Event Awards nomination to boot.
“We knew we had delivered an amazing event and had a good story to tell, and it was fantastic to work with Purpose Media who did a great job of translating that story into a compelling application that has resulted in these awards nominations.”
Winning an award can do wonders for your business. It shows credibility and gives you an edge over your competitors. You can leverage it for media profile and it gives you great content for your blog and social media. It can also be a great reward for your staff, to recognise and acknowledge the hard work they put in.