Over the course of the past three years, the grapefruit-esque shade of Millennial Pink has dominated, as brands, interior designers and Instagram influencers took advantage of its trending status.

As the mania shows no sign of slowing down, it comes as no surprise that the Pantone Colour Institute has named its colour of 2019, ‘Living Coral’.

Come the new year, we’ll move out of Ultra Violet and into Living Coral, the “vibrant, yet mellow” PANTONE 16-1546.

In a statement, Pantone said Living Coral encourages “light-hearted activity”.

“In reaction to the onslaught of digital technology and social media increasingly embedding into daily life,” the press release reads, “we are seeking authentic and immersive experiences that enable connection and intimacy.”

Living Coral, according to Pantone, simulates human connection with its “nurturing” and “nourishing” qualities.

But why should we care?

For 20 years, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as products, packaging, and graphic design.

To help decide on a shade, Pantone’s colour experts comb the world looking for new colour influences. This can include the entertainment industry and films in production, travelling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles and socioeconomic conditions.

Influences may also stem from new technologies, materials, textures, relevant social media platforms and even upcoming sporting events that capture worldwide attention.

So, in short, Pantone’s Colour of the Year has often been influenced by a wide variety of subjects, and as a result, will go on to influence others too.

Our thoughts on Living Coral

“There are psychological connections to colours” says Purpose Media Creative Director Claudio Davanzo, “for example, we all know red is synonymous with love, passion and urgency, and audiences are becoming more educated about the importance of colour.”

“Organisations like Pantone have caught onto this – helping those outside of the creative industries to understand the important role colour plays. Choosing a name like living coral helps to communicate the colour before we even see it – a great way to engage audiences.”

Here’s to being surrounded by Living Coral in 2019, in our branding, our wardrobes, and on our Insta feeds.

Want to make Living Coral work for your brand? Get in touch with our team and we can talk design, colour and building your brand.

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Posted by Katrina Starkie