Protect your website domain before Brexit

As the UK’s exit from the EU edges ever closer, uncertainties still remain about what our final divorce deal might look like and if it will get voted through Parliament. 

One thing that we do know for sure, though, is that any UK businesses which own .eu website domains will no longer be able to register them to a UK address post-Brexit.

If the UK exits the EU without a deal, the European Registry for Internet Domains (EURid) will terminate all .eu domain names registered to UK addresses on 30 March 2019. If we leave with a deal, that deadline will be extended to 1 January 2021.

After that time, UK businesses will no longer be able to own a .eu domain if they don’t have an EU postal address.

You can read the full article on the EURid website.

Around 300,000 UK businesses are expected to be impacted by the change.

How to protect your .eu domain

As an agency, we’re working with all our clients who may be affected by this change as a matter of course, to ensure they remain unaffected by this change. We do this by updating their contact information to our domain name provider’s local address, which will remain eligible to hold a .eu domain name after the Brexit.

However, if you’re not currently one of those clients and are worried about the impact this may have, here are a few steps you can take to protect your .eu domain:

Work with your domain provider – If you don’t have an EU postal address, they may be able to register your domain to a local presence to ensure your .eu domain remains eligible. You will still own the domain, it will just be registered to a third-party address for admin purposes.

Transfer your details – If your company does have an EU postal address, you can update the contact details on your .eu domain name record to it. Alternatively, you can transfer ownership of your domain name to an EU subsidiary.

Purchase a new top-level domain – If you don’t have an EU postal address and have no plans to get one, you’ll need to purchase a new top-level domain name outside of .eu and start redirecting traffic to it well before the cut-off date. This will enable search engines and visitors to get used to the new domain name. However, bear in mind that another organisation, which could be a competitor, may be able to purchase your .eu domain once it becomes available again.

Remember your other domains – If you have top-level domains registered in other EU countries such as Germany or France, these will also need to be registered to an EU postal address, or they will be terminated post-Brexit.

How Purpose Media can help

If you are worried about these forthcoming changes, Purpose Media can help you make the transition as seamlessly as possible.

Our expert digital team is on-hand to provide advice on how to preserve your domains and keep your websites online after Brexit.

To find out how we can help, get in touch.

Enquire today to see how we can help you redefine your marketing messages…