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We continue to live in uncertain times.

Although the global economy made decent headway last year – growing by around 3.7% according to the latest forecasts – some clouds are on the horizon.

The world’s two biggest economies are not immune.

Although the US economy is motoring at present, there are fears that the surge driven by President Trump’s tax cuts will fade, rather than having a lasting impact on incentives to work and invest.

In China, meanwhile, growth continues to slow after three decades of rapid progress, which will have an impact on the economies it trades with.

Then there’s the B-word on everyone’s lips, which continues to drive the political agenda.

There’s no doubt that Brexit will have a huge impact on the markets, both at home and overseas.

With Brexit uncertainty ongoing, economic data for the third quarter of last year showed a marked slowdown in growth in the eurozone, which could signal the start of a more significant loss of momentum in a recovery across Europe that was never particularly strong.

As the Prime Minister and her Government continue to flail around trying to find a solution that is palatable to all parties, firms of all sizes will have to wake up to the fact that things are going to change in the post-Brexit economy.

With more uncertainty looming, could your business cope with a downturn in fortunes?

Slump takes bite out of Apple’s sales


Even the biggest players in the global market aren’t immune to uncertainty (Hadrian/Shutterstock.com)

Tech giant Apple rattled investors with news that sales have been slowing.

It blamed economic weakness in China a five per cent slump in its global sales for Q3 2018, compared to the same period the year before.

In a letter to shareholders, Apple CEO Tim Cook said the company “did not foresee the magnitude of the economic deceleration, particularly in Greater China”, adding that other markets saw troubles as well, while fewer customers than expected chose to upgrade to Apple’s newest devices.

Do you have a plan for the future?

While uncertainties can dog businesses of all sizes, the Apple story highlights two key issues.

The first is that even the world’s biggest businesses can be hit by a downturn and need a plan to weather the storm.

The second is that good communications can be key to reassuring investors and keeping a lid on the potential for damaging news stories.

Understanding the story and putting across your side is a key part of good communications management, particularly when a crisis starts to bite.

It can help you to reassure your customers and investors and put across your side of the story to counteract any negative angles or misreported facts.

An expert PR practitioner can help you to cut through the bias, look at your business objectively and provide valuable insight into how best to navigate any potential media storms.

How can Purpose Media help?


Purpose Media can support you with your communications and your marketing, to help you weather any storm

Whether it’s Brexit or a downturn in the global economy, businesses face uncertainty constantly.

However, with uncertainty comes opportunities and businesses need to be brave and grab them with both hands.

If you have clear objectives, a vision of how to get there and a strategy to make it happen, you can succeed.

Our purpose has always been to help our clients achieve their business goals – it’s that simple.

Marketing your own business and managing a PR storm can be complicated, but it doesn’t have to be.

We can help you understand our processes and the actions we’re taking. We’ll talk you through the key facts and figures, and give our guidance in plain English, so it’s easy to understand.

So, if you need help creating a marketing campaign, a results-focused strategy for your business, or in handling a PR crisis, we’ve got your back.

We’ve got the creativity to bring ideas to life and the technology to make them deliver. Get in touch to see how we can help you plan for the future.

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Posted by Katrina Starkie