We’re delighted to have been appointed to provide a year’s worth of video marketing support to inward investment and place promotion organisation Marketing Derby.
We’ll be working closely with Marketing Derby throughout 2019, creating promotional films showcasing Derby and Derbyshire to potential investors and businesses, and also highlighting the work it does to promote the city and county.
As part of the contract, Purpose Media will provide full strategic consultancy and creative support to help shape the messaging that sells Derby and Derbyshire in the best light, as well as supporting with the activation and distribution of the films across a range of marketing channels, including online, at events and on social media.
It’s the second time that we have video support to Marketing Derby, having previously created the organisation’s Derby Day Out film, in 2017, which is used to promote the city.
The film was launched in the national media last summer and was given a starring role within Team Derby’s presence at the international property convention, MIPIM, in Cannes, earlier this year.
Purpose Media was awarded the contract following a competitive tender process, culminating in a successful two-way pitch, at which it had to demonstrate its understanding of Marketing Derby’s key objectives for the films, the audience personas that they would be aimed at, and its creative ideas for executing the brief.
Katrina Starkie, our Marketing Director, said: “As a local company – and a long-standing Marketing Derby Bondholder – we’re delighted to be working on this project together. We are fiercely proud of our roots and we’re always up for doing anything we can to help put Derby on the map.
“Marketing performs better when it works together and the key to the success of this project will be working collaboratively with the team at Marketing Derby to lend our creative expertise and technical know-how to this exciting initiative, to ensure we can achieve more, together.”
John Forkin, Managing Director at Marketing Derby, added: “fDi Intelligence, a service from the Financial Times, has just recognised Marketing Derby as having the best digital strategy of any global investment promotion agency.
“During 2019 Marketing Derby plans to step up our activity and in this context, we are working with Purpose Media to enhance our digital offering.
“These films will be key tools for us to promote the city and county as a great place to invest as well as to live, work and visit.”
Linking video to a wider marketing strategy
Part of the competitive process to secure the work was to ensure an integrated approach to video and a wider marketing strategy. Katrina added: “A point of difference with Purpose is that we have a multi-disciplined team in-house, and this gives us the ability to look at the bigger picture of an organisation’s goals and how their collateral, be it film, creative, content, digital or PR, can fit in to help them reach their potential. It’s something that has proven to work with our clients, and we can’t wait to get started with Marketing Derby.”
If you would like to find out about how video can help you get in touch to arrange a chat.