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Lots of businesses ‘do’ social media.

Sometimes they do it because their competitors are doing it. Sometimes they do it because they feel they have to.

Yet a lot of the time, businesses that are on social media aren’t utilising it properly or effectively.

It takes time to do social media well and measuring it so you know you’re using your resources to their best effect. Social that works doesn’t mean you have huge followings, often we find it’s the opposite – a smaller following of engaged customers is much better for your brand.

So, if you’re here to take charge of your social media and make the most from your channels, you’re in the right place! We’ve compiled this quick and easy guide on how you should be using social media.

Here goes!

Increase Brand Awareness

First thing’s first: your social media presence shouldn’t look like everyone else’s.

And while this may seem obvious, many brands fall into the trap of becoming copy and paste robots.

Creating engaging posts will help your brand to stand out, especially if you develop a consistent tone of voice that you continue to use in each post. People will come to know what to expect from your brand and therefore look out for your posts.

Engaging Existing Customers

Tagging (@ mentioning) is a brilliant brand awareness strategy because it only takes about half a second and instantly amplifies your content.

Think about it. Anyone you tag via Twitter or Instagram instantly receives a notification, meaning you win an extra opportunity for engagement. Not only that, but it’s a sure-fire way to make a positive impression.

If you have an opportunity to give someone a shout out, go for it. Likewise, if they tag you, share their post to thank them for the love!

A lot of businesses aren’t utilising social properly.

Share Knowledge

Brands that tend to stand out are the ones that strive to teach their audience.

Educational content is widely sought after on just about every social network. Posting this kind of content regularly positions you both as a positive resource and a thought leader. It also demonstrates your understanding of your customer.

Update on New Products and Services

Ensure you’re shouting about your products and services on social and get people talking.

An active following can be easily updated when you’ve developed something new that will help them.

It also provides customers with the opportunity to ask you any questions they may have such as release dates, where they can find the product, or how they can get in touch for information.

Social media is a great way to keep your followers engaged and interested

Find New Staff

The idea that businesses can recruit and hire using social media is no longer a gimmick. It’s now a vital channel for sourcing candidates and promoting company culture.

Social in the right places will connect with audiences who already have an interest in your business – perfect for that next employee.

Whether you’re using social to actively recruit, looking at potential candidates, or enjoying conversing with prospective employees, social is a great way of finding and attracting new staff.

Ready to Take Control?

Even with a top tip guide of how to use social to your advantage, it may still seem a little too daunting.

That’s where we come in.

For help in developing a narrative for your brand, or creating a smashing social media strategy, contact the team at Purpose – we’d love to help!

We’re a team of creative thinkers, and technical know-it-all’s, dedicated to ensuring the success of our clients. Why not see what we can do for your business today?

Let's get started.

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Posted by Rachel Gascoigne