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From LinkedIn to Facebook, Twitter to Instagram, social media has transformed the way people interact with brands. 

Are you taking advantage? 

With so many platforms and accounts out there, the market is increasingly saturated, making it harder than ever to stand out 😢 

However, by jumping onto social media trends, brands have a better chance of getting their voices heard. 

So, which trends are worth investing your time in? 

Let’s find out… 

Increased transparency

People are expecting more from brands. Now we want full transparency, so we can trust businesses with our time and money 

If brands want to get ahead on this, they can start with what consumers want on social media. Data shows the top three desires are product/service changes, company values, and business practices. For your company, this could mean publicising product iterations or app updates, demonstrating your company values and giving more behind-the-scenes looks at your business. 

Going deep on transparency will take some time to plan but in the long run, it’s been proven to be worth the effort. Remember that saying you’re transparent is not the same as actually being transparent. Your words must be backed up by actions. 

Stories 

Stories are having a bit of a moment. Instagram Stories received major updates in 2018 with AR filters and interactive stickers. Facebook added Stories to personal accounts, Pages, Messenger, and Groups. Both WhatsApp and YouTube also invested in Story-like features. 

With the opportunity to utilise shopping integration features too, similar features will only increase in 2019 to appeal to brands. 

There’s no sign of Stories stopping its rise, so it’s best to start incorporating them into your strategy if you haven’t already. Use them to post behind the scenes videos, showcase company news, or sell more product.

Chatbots 

The evolution of artificial intelligence is now in full swing and chatbots are only a faint splash on a huge wave of progress. Today the number of users on messaging apps like WhatsApp and Skype is skyrocketing, Facebook Messenger alone has more than 1.2 billion monthly users. With the spread of messengers, virtual chatbots that imitate human conversations for solving various tasks are becoming increasingly in demand. 

While only 0.5% of B2B businesses have chatbots, their popularity is set to increase. As chatbots develop to go beyond simple prompts and adopt customer interactions in a more natural way, they might have an advantage in the current market.  

If looking to set one up, ensure they can interact better than just saying ‘yes’ ‘no’. Add a touch of personality to create a personalised interaction between your brand and your customers. Platforms like Sprout Social (who we partner with) offer advanced chat automation – so you can offer a personal service with no people involved. 

Take control of social 

Ready to take charge of the latest social media trends but not sure where to start? PM can help. 

Mixing technical knowledge and creativity we harness the power of social to drive revenue and keep you ahead of the competition. 

Let’s get started. 

Let's get started.

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Posted by Rachel Gascoigne