To improve your SEO, help people find you, increase enquiries and grow your business, you know you need to start blogging.
But you don’t know how.
That’s okay. We’re here to help.
In this post, we’ll show you how to write a blog post that people will want to read, in five simple steps. Yes, we are that amazing – you can thank us later.
Ready? Let’s get started.
How to Write a Blog: Step One – Planning
Long before you sit down to put pen to paper, you need to make sure you have everything you need to sit down and write. Many overlook the planning process, and while you might be able to get away with skipping the planning stage, doing your homework will save you time further down the road and help you develop good blogging habits.
Great blog posts don’t just happen. Even the best bloggers need a rough idea to keep them on track. This is where outlines come in.
An outline doesn’t need to be lengthy, or even detailed – it’s just a rough guide to make sure you don’t ramble on and on about something tangential to your topic.
The purpose of an outline is to make sure you know what you plan to cover, in what order the various sections will appear, and some bare-bones details of what each section will include.
Split your outline into sections using this handy guide we’ve created.
Planning – Do Your Research
The fact is, you probably don’t know everything. And if you do, we’re impressed. Researching your blog topic is often necessary, especially if you know little about it.
But even if you do have strong knowledge, looking up facts and stats will help support your piece and strengthen your argument.
When researching, choose authoritative sources. Official associations, government websites, heavily cited research papers, and preeminent industry experts are all good examples.
Yet always be skeptical. Nobody is right all the time. Be sure to be positive your information is solid.
Step Two – Writing a Great Headline
There are two main approaches you can take when writing blog post headlines.
You can either decide on your final headline before you write the rest of your post (and use your headline to structure your outline), or you can write your blog post with a working title and see what fits when you’re done.
Either way is completely fine – if you really think about your post and how to grab your audience’s attention. Experiment with what kinds of headlines work best for your audience and you’ll soon find the right language, tone, and structure.
Step Three – Put Pen to Paper
You can either sit down and write an entire draft in a single sitting, or you can chip away at it gradually over time. There is no right or wrong answer here – only whatever works for you.
However, if you work best in short bursts, try to maximise the amount of writing you do in those short sessions, because the more times you revisit a draft, the more tempting it is to add too much content and go wildly off-topic.
Step Four – Using Images Effectively
Humans are visual creatures and lots of text can be overwhelming to the eye.
Including images in your post can help to break up the text, making the blog seem less intimidating and more visually appealing.
Images also make complex topics more easily understandable. Diagrams, charts, infographics, tables, and any other visual assets can help your readers understand abstract or complex topics and grasp the points you’re trying to make.
Sites like Shutterstock and Unsplash offer copyright-free images you can use to help illustrate your piece.
Step Five – Editing
Writing a blog post is hard. Editing a blog post is harder.
People mistakenly assume that editing is simply removing sentences that don’t work or fixing grammatical errors.
While sentence structure and grammar are both important, editing is about seeing the piece as a whole, removing words when necessary for the sake of cohesion.
Here are some quick tips when it comes to writing, and editing, your blog:
- Avoid repetition
- Read aloud
- Have someone else check your work
- Keep sentences short and paragraphs shorter
- Don’t be afraid to make cuts
Blogging is something that seems easy, but often, is not.
With time, practice, and a little guidance, you can be blogging like a pro in no time.
We hope our ‘how to write a blog’ guide has helped you, but if you’re still struggling, PM can help you further.
We have a dedicated content team, trained to create engaging and persona focused content, consistent with the voice and vision of your brand. Supported by a strategy to communicate messages that make you memorable.
We can make your message come to life when you’re struggling to do so. Get in touch!