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The campaign helped the equipment hire firm A-Plant to receive a record level of applicants

A-Plant offer a variety of award-winning apprenticeship programmes in numerous competencies from plant maintenance to business administration.

The firm approached Purpose Media to create a film to celebrate National Apprenticeship Week, targeting potential apprentices to boost their recruitment drive.

A-Plant wanted the film to show the range of careers available – and the different kinds of apprentices they hire so potential candidates could see the kind of people who work there.

Travelling to four separate locations, our team filmed some of A-Plant’s apprentice workers as they told the story of what it’s like to work for the company and the opportunities their apprenticeship has given them.

Featuring the various divisions available to work in, the film helps display the possibilities on offer, showing the wide variety of roles on offer, from plant maintenance to customer services.

Campaign Success

Since its launch, A-Plant has seen a huge increase in the amount of apprenticeship applicants.

Each year the business typically receives between 1,000-1,500 applicants. This year, with a little help from our film, that number rose to a whopping 2,000.

The film’s success has helped provide A-Plant with wider exposure, so they can choose better candidates and improve their workforce.

Chris Nicholls, A-Plant Marketing and PR Manager said: “Apprentices are an important part of A-Plant and have brought huge benefits, in terms of succession planning and providing the skill set we need. So much so that the A-Plant board has invested £2.5m to the development of the apprentice programme this year.

“We currently employ over 140 apprentices across five primary apprentice streams and will be recruiting over 100 new apprentices in September.

“The work Purpose Media has completed for us over the years has always been fantastic, however, on this occasion we’re more than impressed.

“The success we have had from the apprentice film has been nothing short of excellent and its partly down to Purpose’s creative flair and production management. We can’t speak more highly of the team and thank them for all their hard work”

Behind the scenes at A Plant

Film from PM

Film is an excellent way of showcasing talent, creating excitement and demonstrating a project in an engaging and entertaining way.

Whether you’d like to create something to celebrate a national event or a new campaign, we can sure come up with something that’ll engage and convert.

If you’d like to use film for your latest project, get in touch, we’d love to help!

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Posted by Rachel Gascoigne