As a family-run funeral director celebrates its 160th anniversary, Purpose Media join forces with the business to support the development of their future marketing strategy.
G. Wathall and Son funeral directors based in Derby can trace its roots back to 1858.
Since those early days, the business has grown to become an integral part of their community. Six generations of the Wathall family have been involved in the firm and still to this day it remains a family business.
It’s the longest established independent funeral directors in Derby and has witnessed many changes during the last 160 years, most recently its partnership with Purpose Media, which was the catalyst for their rebrand in 2018.
While the company’s extensive experience has set it apart, the team at Wathall’s were keen to give the brand a fresh, new look to strengthen identity and allow the business to enter a new phase.
Focus on the Future
Helping Wathall’s to focus on its future and the changing needs of the people and families it works with, we have created Wathall’s a new set of brand assets, including new brand colours, a logo, and typography.
Along with a strong visual identity, we’ve worked alongside the team at Wathall’s to create content to help filter across its communication channels.
We have written new brand messaging, which is currently being applied to existing communications, filtering appropriate SEO terms throughout to help Wathall’s bring in new customers and appeal to the increasingly diverse needs of modern families coping with loss.
The assets we’ve developed have helped give Wathall’s a new, modern look, whilst the heritage, care, and quality of service is communicated clearly through style, colour, tone and supporting messaging.
Listening and Understanding
Commenting Bec Wathall, the sixth generation of the Wathall’s family, said, “The team at PM really listen to us. They understand us and what we’re all about, helping us roll out a refreshed take on the Wathall’s brand that we’ll be able to use for years to come.
We’re all so pleased with how everything is turning out and are looking forward to our ongoing partnership with the team.”
Over the coming months, Wathall’s new brand identity will become more visible in practical ways such as printed collateral, social media and additional content on their website as we help Wathall’s to capitalise on their special anniversary and rich heritage.
The provision of other digital marketing solutions, video and online marketing advice will follow to ensure Wathall’s enjoys a significant return on their investment and maintains their competitive edge.