The world of search engine optimisation is complex and always changing, but we’re here to help.
Let’s be honest, if you’re in marketing you know SEO is important, even though it can feel overwhelming and confusing.
Our SEO boffins have been learning the ins and outs for years – making them the experts you need to achieve SEO success.
So, we thought we’d pick their brains, helping you understand the basics of SEO in this handy little series.
In this part, we’ll go over the Top 10 SEO Myths.
If you missed part two, find it here.
SEO Myths – The Top 10
Loch Ness, Bigfoot, SEO.
Only one of these isn’t a myth, and it’s not Nessie!
There are lots of sceptics who doubt SEO and what it can do. Here are some of our favourite SEO myths, to help you decipher what’s real, and what’s not…
- SEO is dead – Erm, what?
- HTTPS doesn’t affect rankings – As above…
- Meta tags are no longer a strong ranking factor – Do we need to go on?
- XML sitemap does not improve search rankings / You must submit your site to Google – These are two myths in one and they contradict each other. True, XML sitemap does not improve search rankings, nor does it help your rankings directly, but what it does do is expedite the process of content ranking, as it can take Google a long time to re-crawl a particular page. Instead, XML sitemap will inform Google of any updates, pushing Google to crawl the site.
- Quantity over quality. The more pages you have the better the rankings – NOPE. Search engines like good quality content, don’t forget it!
- Duplicate content can penalise your website – No, no, no.
- Guest blogging is no more beneficial – As above.
- Now I’m ranking for what I want and I’m satisfied I can stop what I am doing – SEO is a continuous exercise. Don’t just stop your efforts because it’s working – it’s like stopping a diet because you’ve reached your goal – then you have to keep it up FOR LIFE!
- SEO is just about ranking – Good SEO isn’t just about ranking for keywords. It’s about ranking for the right ones that generate the objectives of your business. Ensure you’re writing content with keywords that help do what you want to achieve, eg: more leads, more sales, assisted conversions, newsletter sign ups etc. Plus, it’s always worth thinking about how you write your meta title and descriptions to make them more enticing to click. You could be ranking number one but the articles positioned at number two or three might have a better click-through rate due to the narrative on the organic snippet.
- Keyword research should only be done once – There are different trends and user behaviour is changing every day. Regular research should be carried out to keep ahead of the game.
Part Three Conclusion
That’s the end of part three, but if you’re still struggling, fear not! We can help.
Creating successful SEO campaigns is a big responsibility. Often the people we work with know what they want to achieve, but they don’t know how to get there.
With us you’re not alone. We’ll be an extension to, or complete outsourced marketing department for your business. Giving you as much or as little as support as you need.
Why not give us a call to find out how we can help you?
And keep your eyes out for more SEO guides coming soon! Keep updated by following our social media feeds below 👇 👇