Black Friday is always a busy time of year for the PM team, and this year was no different with two successful campaigns.

Bucking up business

Starting our partnership with the leading equestrian suppliers earlier this year, we’ve been supporting Edgemere’s marketing efforts since March.

Following on from our ongoing digital marketing strategy, we crafted a lucrative Black Friday campaign to boost sales on one of the biggest shopping weekends in the world.

The campaign resulted in a whopping 300% increase in Black Friday sales compared to last year’s campaign despite the deals and offers remaining the same.

The campaign was a real team effort.

Edgemere’s Office Manager, Tom Hollins is grateful for our help, saying; “Everyone at Edgemere is so impressed with the quality of this year’s Black Friday campaign.

Purpose Media are great to work with and have a deep understanding of our audience, creating campaigns that draw in the right customers.

The offer was received so well by our customers and kept us busy over the entire Black Friday weekend. We can’t wait to continue working with Purpose for even more success.”

Purpose Media Account Manager, Georgina Staley was proud of the work Team PM conducted; “This campaign utilised skills from across each of Purpose’s disciplines – with each of us rallying together to ensure success.

It just goes to show that marketing is more when it’s together!”

Driving enquiries

Edgemere wasn’t the only client to benefit from our expertise during Black Friday weekend.

We also helped HGV driving school, Hughes Driver Training promote its exclusive Black Friday offers and increase enquires through a digital campaign complete with a specially designed landing page.

The campaign was a massive hit. Hughes Driver Training received four times more enquires over the weekend than in a typical week.

Managing this project, PM Account Manager, Matt Bonser said; “I’m really pleased with the results we helped Hughes Driver Training receive.

The team managed to pull off a hugely successful campaign in a tight timescale, setting our partnership with Hughes off to a fantastic start!”

Do you need help with your next campaign?

Whether you need a carefully thought out digital campaign to promote your offer or require support devising a wider marketing strategy, we’re here to help! Talk to our team today.

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Posted by Rebecca Ellis