In times like these, it can be hard to maintain a positive outlook.

With so much uncertainty surrounding us, it’s nice to see brands stepping up to brighten our day!

So, we thought we’d share some of these positive vibes by collating some of our favourite campaigns from this past week. Who’s ready?

Let’s go…

Guinness is to support the bar industry

Guinness is pledging £1,000,000 to help support the British drinks trade as it faces unprecedented challenges from the impact of the Covid-19 crisis. The fund is intended for pubs and bars to put towards bartenders’ wages.

Anyone working in the drinks trade will also be given the opportunity to attend a complimentary Diageo Bar Academy Training Course, where they can access virtual training and online learning.

Training includes modules such as the ‘business of bartending,’ which can provide practical advice and may help to manage quieter trading periods.

Cheers to that, Guinness!

Cheers, Guinness!

ASOS keeping spirits high and content interesting

Online fashion retailer ASOS has set up its own hashtag on Instagram, encouraging users to share what they’re getting up to whilst social distancing/self-isolating.

The campaign aims to discover how people are looking after themselves and ‘flexing their creativity’ during the pandemic.

Content includes workout videos, makeup tutorials, and snaps of followers showing off their latest ASOS purchases.

ASOS is working hard to serve its online community

New Look’s totally relevant Mother’s Day campaign

High street giant New Look sent a poignant message to shoppers searching for a Mother’s Day gift in their latest email campaign.

The campaign focused on a variety of ways that customers could treat their mums, without either person leaving the house.

From pamper nights to classy meals in, we love how creative and considerate this move was!

New Look gave customers a way of treating mums, within Government guidelines

Nick Frost and Simon Pegg making the whole country LOL

If only we could go down to the Winchester, have a nice cold pint and wait for this to all blow over…

This public service announcement from comedians Simon Pegg and Nick Frost was just what we needed to cheers us up. Bravo, lads!

Supermarkets supporting NHS staff and those at most risk

Both Marks and Spencer and Tesco have announced that they are reserving the first hour of business for those most in need.

Both supermarkets are opening their doors for NHS workers and the elderly so both groups can beat the rush and get the essential items they need.

Marks and Spencer’s supportive statement

Plus, more good news

As well as major brands brightening our days, we thought we’d share even more positivity, with a quick list of some of the fantastic things that have happened over the past few days…

  • London Mayor Sadiq Khan announced that the city had secured 300 hotel rooms where people who are sleeping rough can stay to self-isolate
  • Air pollution levels in Europe and China have decreased dramatically
  • Dolphins are making their way into Italian waterways for the first time in years
  • Several beer and spirit brands have started using the alcohol content in their products to make hand sanitiser instead
  • Supermarkets are going to create over 16,500 more jobs to cope with the extra demand
  • Former England footballer Gary Neville announced he would be opening his hotels free of charge for NHS workers to stay at. This means that any NHS members who would otherwise be forced to isolate if family members experienced symptoms can instead stay at a hotel
  • When the Shedd aquarium in Chicago closed as a result of the coronavirus outbreak, staff at the centre decided to show two of their penguins the grounds
  • A local shop in Stenhousemuir, Falkirk in Scotland is giving away free ‘Covid-19 kits’ for those over the age of 65. The kits contain hand gel and cleaning wipes
  • Two small girls from Australia clubbed together their pocket money to buy toilet roll to distribute to elderly neighbours in their community

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