Katrina began her career within the journalism industry, graduating with a BA (Hons) Degree in Broadcast Journalism from Nottingham Trent University. She went on to work for renowned media companies including the BBC and Guardian Media Group, until setting up her own video production business, A-Star Media in 2008.
At A-Star, Katrina was responsible for business development and marketing, along with supporting the creative development of projects. She moved to Purpose Media in 2016 when the two companies merged together, adding another string to the PM bow.
At Purpose, Katrina heads up the marketing division of the business, supporting and understanding clients and their objectives. She creates long term plans and creative strategies to benefit businesses, whilst fostering an ongoing development and understanding about marketing trends.
While Katrina has an extensive understanding about marketing and business, her specialist areas lie within the content, creative writing, marketing, and social media sectors. Therefore, Katrina is also part of the Purpose Media content team, helping create content that converts. Katrina crafts content plans tailored to client and audience need, generates narrative development messaging and offers consistency throughout client communications and campaigns.
Outside of work, Katrina enjoys walking and baking. She often brings lots of homemade treats into the office for the PM team to enjoy, including millionaire’s shortbread, sausage rolls, oat biscuits, and cinnamon buns. She’s currently perfecting her macaron recipe – which we all hope she shares…
As well as getting her bake on, Katrina commits a lot of her spare time to the community, acting as a women’s ambassador and sitting on the board of the D2N2 growth hub.
Passionate about education and supportive academic environments, Katrina has also spoken to around 2,000 children and young people about their careers and development.