A well designed and easy to navigate website is a must-have for businesses looking to make an impact online. As one of the first impressions your business will make, it’s important to make sure that your website is regularly updated and performing at full capacity.
So how do you know when your website needs updating? To make things a bit easier, we’ve compiled 10 warning signs that it’s time for a website update…
It doesn’t work on mobile
Even though your website may look great on a computer, it needs to withstand the mobile and tablet test.
Mobile phones have made the internet infinitely more accessible and Google searches more convenient. If your website isn’t mobile-friendly, you could be missing out on the large percentage of traffic who access your website from their mobile instead of desktop. By making your website mobile-friendly, you’re allowing a whole new audience to see what you offer.
It uses Flash
Adobe Flash is a common sign that your website is out of date.
Not only is Flash not supported on most mobile phones and tablets, desktop users need to install and keep their Flash plugin up-to-date in order to see it. Search engines like Google, Bing and Yahoo aren’t able to read it either which makes it difficult for your website to rank well in a search engine.
It’s not showing up on Google
Google, and other search engines, regularly update how the best search results are generated. So if your website search ranking is low, your SEO strategy may be out of date.
In a nutshell, SEO (search engine optimisation) is what helps search engines find your website. By using SEO best practices and keeping on top of search engine algorithms, your website will rank higher on Google and generate more organic traffic.
If a website is taking too long to load, people will lose interest. With a slow-loading website, you are in danger of your visitors giving up and leaving and with website speeds constantly improving, it only takes a couple of seconds delay for your visitors to want to look elsewhere.
There may be a number of reasons your website is performing slowly, but to prevent further loss of customers an update may be overdue.
It’s difficult to navigate
User experience is key. If customers can’t find what they are looking for on your site, they’ll quickly choose to look elsewhere.
Navigation should be simple and instinctive. Great navigation will entice visitors to explore the rest of the website, while poor navigation will instantly turn them away. There are a number of contributing factors to a poor website experience; too many calls-to-action, clashing colours, cluttered pages and overly complicated layouts. Any of these could harm your chance of conversion.
If specific pages are difficult to find and your contact forms aren’t bringing in results, it’s time for an update.
It’s difficult to update the content
A good, regularly-updated website will keep customers coming back. Regular updates also keep your search engine ranking high and can show that your business is still active and seeing success.
If you’re putting off updates because they’re difficult to post to the website, it’s time to look at the ‘backend’ side of your website. The time you put into a user-friendly backend now will save you infinitely more in the future – and mean your content and SEO doesn’t suffer.
The brand or audience has been changed
Businesses expand, adapt and change.
If your company has gone through a rebranding or opened up to a different audience, this has to be consistently reflected across all areas. If the website was built for a different audience, you need to reflect your change with an update.
If you’ve invested in fresh, new branding, make sure visitors aren’t disappointed by reaching an aging website.
Visitors aren’t moving past the homepage
If your analytics are showing falling visitors, high bounce rates or that visitors aren’t moving past your home page, they properly don’t like what they see. If the visitors are dropping off, it may be time to consider a redesign to make your website more exciting or easier to use.
If you don’t have an analytics service on your website, a free service like Google Analytics is a great first step for understanding how people are using your website.
It’s out of style
Your website design is important. Visitors are more likely to trust and buy from a well-designed website than one that looks out of date.
Great web design isn’t just for the sake of looking good. The implied trust and authority of a well-put-together design will improve your business credibility and help the customer though the sale.
Current style trends favor consistent, simple, spacious and clear designs. If your website is cluttered, mismatched or visibly dated, you could be suffering.
You’re not happy with it
Sometimes a gut feeling about your website can say it all. If you’re not happy with the way your website looks or performs, chances are you won’t be the only one.
We collaborate with our clients so that websites are designed and developed from scratch – completely bespoke to our clients’ needs. In other words, you get a website to can be proud of. One that drives results and isn’t guilty of any of these 10 website warning signs!
For any more information, or you’d like to talk about how we could fix any of these concerns, get in touch today!