Think you need a website redesign? Is your website failing to bring new leads? Does your deign look a little aged? We have some ideas to help.
To help you make the all-important overhaul decision, here are some reasons why you should redesign your website if it’s not working hard enough for you.
1. It’s Difficult to Navigate
Poor navigation is one of the main reasons you should redesign your website, especially if it’s having a negative impact on user experience.
One of the key goals behind website design is to make the website likable, which means the user experience needs to be great.
When your audience accesses your site, they should be able to easily move from page to page without struggling to the find the necessary information they need. If you have poor navigation, you make it difficult for your audience to find the right information on your site.
Put yourself in the user’s shoes and see what they would like.
2. It Doesn’t Reflect Your Brand
As your business grows and develops, things can often change.
Your values change. Your goals change too. In fact, you’re probably a massively different business now compared to who you were when you started out.
So, if your website doesn’t reflect the changes your business has made, maybe you should get a website redesign.
Your website is a powerful branding tool. When websites don’t reflect the brands they represent, users may have a hard time relating.
Try reviewing your site on a quarterly basis to ensure it’s still working towards your marketing goals.
3. It’s Slow
We’ve all been on a site and left within a few seconds because the load speed was unfathomably slow. So, why put your customers through the same?
If your users are having to wait to get onto your site, the likelihood of them abandoning their visit increases by 40% if the site takes longer than 3 seconds to load. Directing them straight into the claws of your competitors.
From your coding to your visual elements, there are several aspects of your site that can cause it to slow. A website redesign can help you start fresh with your website and optimise it to run faster.
4. It’s Not Mobile Friendly
Our mobile phones are basically another limb to us these days. They’re so embedded into our everyday lives that we couldn’t think of life without them, so it comes as no surprise that approximately half of web traffic worldwide comes from mobile.
But it’s important to remember that a mobile experience isn’t the same as a desktop experience. If you tried to access a desktop site on mobile, users would have to zoom in and out to read the information on your site – b*ll ache.
Instead, if you want prospects to visit your site and remain on it, you must invest in responsive design. Responsive design ensures that your website adapts to whatever device a user is using, making for a positive experience.
5. It’s Not Bringing in Leads
Your website might look pretty good, but despite its appearance, it’s still not converting prospects into leads or customers. Why?
Perhaps you should revisit your landing pages, calls-to-action, and conversion paths in general, to see where your site is falling short.
Try to make the necessary changes to pull customers deeper into the sales funnel by simplifying your landing page content and shortening your CTA’s.
Is it time for a Website redesign?
If you can relate to even a few of these points it might be time to invest in a website redesign.
A well-designed website is one of the most effective marketing tools you have. When done right, a website puts your audience first and should be kept fresh and user friendly to satisfy their needs.
Using a mix of technical expertise and creativity, Purpose Media build websites that engage customers, because they are our complete focus through every step of the journey.
Redesign your website so it’s built for purpose and delivers results. Get in touch.