Getting what you pay for: the difference between budget and bespoke web design

In this blog we take a look at the three most popular ways of building sites, so you can see the pros and cons of each and make a decision on what’s right for you.

You already know how important it is for businesses to build their presence online.

Understanding why you need a website is one thing. Getting it right is a whole other ball game.

Acting as the central hub of your brand, your website shows customers exactly who you are, what you offer, and what makes you different. It’s often the first impression you give to a customer – so make the most of it with a website that inspires them to convert.

We know that it can be difficult knowing when to save and when to splash the cash when it comes to your website. So, we’re here to guide you through three common price options for web design.

Let’s help find the right one for you.

DIY Drag and Drop

From the likes of Wix or Shopify, the easiest and cheapest option for your website is to use a DIY drag and drop builder.

Using a set of templates and pre-built blocks, these platforms allow you to build a website by simply dragging and dropping each element.

It’s quick, it’s easy and it looks good.

Look for yourself, with this Wix example of vintage-inspired watch store, Vintique.

A good example of a 'drag and drop' website used well

A good example of a ‘drag and drop’ website used well

The best thing about these website builders is that novices can get to grips with them.

There’s little technical knowledge or coding required – just drag everything you want into place and voilà! It’s live and ready to use.

The downside of cheap web design

Although they look good, they lack essential functionality.

If what you need isn’t in a pre-built block, you can’t have it. This makes it difficult to customise the site into something that’s truly yours or generate a distinct brand identity. Plus, SEO (search engine optimisation) tools are very basic too, making it difficult for customers to find you online.

All in all, the set perimeters of drag and drop sites limit both creative and technical freedom and don’t allow for bespoke tailoring.


Is a Drag and Drop website right for me?

DIY drag and drop websites are perfect for: beginners, hobbyists, start-ups or microbusinesses.

Because they’re a quick and simple way to get your website up and running, these websites are ideal for those just getting started.

For larger and more developed businesses, they can really hold you back, giving poor value in return, especially if you opt to self-build and design isn’t your forte.

If your time is more valuable elsewhere, is free really free?

Researching will help you find the right website for your business

Researching your options will help you to find the right solution for your business

WordPress Templates

WordPress is the trusted, respected home of around 19,500,000 websites – powering a massive 30% of the internet.

With hundreds of customisable themes and plugins, WordPress combines the ease and simplicity of drag and drop platforms with the space to make the site your own.

Thanks to increased options and flexibility, WordPress is great for building slightly more complex sites that can be personalised.

With a range of SEO features, WordPress also makes it easier to optimise your site, increase your rankings and draw more traffic (as long as you know the SEO basics).


What’s the cost of a WordPress Site?

There are hundreds of free WordPress templates to choose from, however, the more functional and customisable options do have a price tag.

While you can achieve a great website using the free templates, it’s much better to foot the bill for paid features for improved functionality to ensure the best for your site.

We often create websites with WordPress here at PM. Using paid templates and features, it’s possible to develop an intuitive and good-looking site that fits its purpose. However, for more complex websites such as e-commerce sites, it may not be the best fit.

While WordPress is a great website builder, it doesn’t have the plug-ins and support functionality needed to deliver the exact solution to bigger, multifaceted sites.


Is a WordPress template website right for me?

WordPress template websites are perfect for: brochure and blog-based sites.

WordPress template websites are ideal for those that are a little web-savvy and have enough technical know-how to keep up with updates and maintain tip-top shape for their websites.

Fundamentally, WordPress templates are for the companies that are growing but aren’t quite ready for the next step.


Bespoke Websites – Custom WordPress and WooCommerce

If you’re looking for something a little more tailored, WordPress can also be customised to suit your business needs using a variety of plugins, techy-knowledge and creative design skills.

This allows for the creation of something completely unique, designed to give your customers the best possible experience while providing you with back-end functionality that’s easy enough to operate.

They can be entirely open source too, which means you can modify and customise anything and everything. Because you have complete control, you can add unlimited products and users, and take unlimited orders. Giving you the tools to streamline user journeys while accelerating conversions, sales and revenue.

We use the WooCommerce WordPress plugin on a variety of our eCommerce projects and love the flexibility it offers.

The website we created for After Noah is a great example of what can be achieved.

The team at Purpose Media checking custom build for After Noah

The team at Purpose Media checking custom build for After Noah

Built for you

Every single element of a custom WordPress site works in your favour. It’s 100% built around you, your needs, and your customers.

The modifications that can be made to customise a WordPress site help deliver real results, but do require a little more technical know-how, time, and money to get right than other off-the-shelf solutions.

However, high investment creates higher rewards.


Is a custom website right for me?

Custom websites are perfect for: Ecommerce, complex and large companies.

Custom websites are ideal for businesses that want an easy to use platform they can rely on, helping them become a leader in their industry and deliver digital transformation to their organisation.

For businesses with a marketing team, a custom solution makes best use of other collateral, bringing all of your marketing together and increasing the value of the tools you invest in.

If you need a solution that brings your brand, marketing, products, services and customers more together, maybe it’s time to invest in custom.


Websites with a Purpose

We specialise in web.

Afterall, it’s where we started all those years ago.

With an approach beyond agency and client, we work closely with you to understand your vision and deliver exciting, memorable and powerful solutions that help you achieve more.

Don’t just take our word for it – look at some work we’ve already completed.

But we’re not going to make you a website that you don’t need.

Don’t worry, we won’t sell you what’ll make us the most money – that’s not our game. We want businesses to succeed, and to help those businesses get ready for digital transformation.

Think yours is ready for a website upgrade?

Let’s have a chat. 

Let's get started.

Posted by Katrina Starkie