The average person spends the equivalent of 100 days online per year, which works out at just under 7 hours per day.
And of that time, one third is spent on a Google or Facebook-owned site with most online advertising spend on these sites too. So, you don’t want to miss out on the opportunity to sell to this huge audience.
As the biggest search engine in the world, Google is a great place to find potential customers. There’s plenty of opportunity to expand your customer base and sell more online, if you know how to make the most of your ads.
Here are our best Google Ads tips to get your digital marketing on point…
Have a Clear Goal
The first Google ads tip for a successful campaign is to have a clear, quantifiable goal. Each campaign should have one objective, measured by a KPI that is easy to track over time. If you have more than one objective for your digital marketing, it’s best to have multiple campaigns to ensure nothing gets left behind.
This will then set out the path you need to take to achieve these goals.
It’s important to always keep the customer journey in mind while you’re choosing the campaign objective and planning its execution. After all, there’s no point in spending time and money on a campaign that’s not going to be seen.
Location, Location, Location
Once you’ve decided on your campaign, our second Google ads tip is to work out where your target audience is hiding, and you want to make your budget stretch as far as possible.
No matter how big your budget is, you don’t want to waste it by targeting people who aren’t interested.
That’s why it’s important to consider the location of your target audience. Do you only want to target people near you? Or are there specific areas across the country that benefit most from your services?
The best way to make sure you’re targeting the right location is to take a look at your existing data and go from there.
Choose Keywords Wisely
Another important Google ads tip is to find the right keywords to target.
A great way to find lots of relevant keywords is to use Google’s Keyword Planner tool. This tool will help you to identify keywords and provides information on search volume, the average cost per click, and lots more.
The best keywords to target are more specific long-tail keywords. These tend to have lower search volumes however they’re much less competitive so you’re not fighting a losing battle against the big dogs with an unlimited budget.
By targeting a longtail keyword, the searcher is looking for something very specific and is more likely to be further along the sales funnel, and therefore more likely to convert.
Testing, Testing, 1, 2, 3
Don’t be afraid to test variations of your ads, even the most experienced digital marketers use A/B testing to ensure the campaign is as successful as possible.
In the same way, if your current campaign isn’t performing as well as you’d hoped, take a look at the data to identify the strengths of your campaign and build on them to improve your KPIs.
It’s important that any changes made are based on cold, hard data to ensure the changes will lead to success.
Don’t Be Afraid of the Algorithm
You know your audience like the back of your hand, but Google knows where to find them.
It can be tempting to narrow your targeting based on known demographics, and while this can be useful to make the most of your budget, you don’t want to narrow your audience so much that you alienate a large section of the market.
Try to leave your demographics as broad as possible and put your trust in Google’s algorithm to find the right audience.
It’s a much better use of your time to focus on finding those keywords and creating engaging ad copy.
This might all sound a bit daunting, especially if you’re a digital marketing novice, but don’t just put it off, get some help!
With so much focus on online marketing in recent years, investing in your digital resources will help you to get your sell together, allowing you to reach new customers, create new leads and improve your sales.
Get in touch if you need more help with your digital marketing.