Getting high traffic but no sales? It’s one of the biggest dilemma’s eCommerce businesses face and we feel ya’.
So, in this blog we’re going to guide you through some of the steps you can take to improve both online traffic and sales.
Let’s get down to it…
Check the page speed
Have you ever rage quit a website because the slow loading speeds tipped you over the edge?
Why should your visitors be any different?
To help increase your slow site loading speeds, make sure the hosting service you use is reliable. This is especially important if you want to take advantage of high-traffic days like Black Friday, for example.
Remember, customer demands are growing. They won’t tolerate low speed. One spare second and you’ll lose them.
Make it easy to navigate
For brick and mortar stores it’s fairly easy to provide a personalised shopping experience for potential customers.
For eCommerce businesses, it’s a little more difficult. But it’s not impossible.
One of the best things that you can do is make sure that your store’s design is clear and easy to navigate.
That way you come across as a professional, legitimate business. Helping users who haven’t visited your site before to journey through it, browse your offer, and trust you.
Because in the end, trust is everything when it comes to online shopping.
And there’s nothing which will drain your trust battery faster than a site that’s difficult to navigate.
Where do they land?
If you’re generating traffic, there’s got to be a reason why. Other parts of your marketing must be working hard to get customers to your site.
But, where do they land once they get there?
The page your customers are landing on could be hindering your chances of getting them to convert!
Our best advice is to land customers on a page which delivers on the value that was promised to them by your marketing campaign.
Optimise your checkout
Whenever a shopper gets to your checkout page, they’re a few clicks away from making a sale. But something is stopping them. Gah!
There are quite a few reasons why this might have happened, one being your checkout process.
Does it look trustworthy?
Is it streamlined?
Does it match the rest of the site?
Would you like to go through the checkout process yourself?
To test it out, go through the customer journey to see if there are any obvious improvements that could be made. Find a product, add it to your cart, then check out by placing a test order.
Is there anything that you’d change?
Top Tip: The best checkout processes require as little information, time, and effort from your customers as possible.
So, there you have it, our top things to consider when your site is getting high traffic but no sales.
If you’ve got any eCommerce questions, we can help.
Combining an understanding of user behaviour, business processes and technical expertise, Purpose Media are eCommerce experts, helping clients create sites that convert customers.
We can help you create a website that is easy to use, built for purpose and delivers results. Why not give us a bell?