Did you know it’s easier than ever to get your audience to convert with a free Google My Business account?

Google My Business is a free and easy way to engage with customers on Google Search and Google Maps, making it easier than ever to reach new customers.

Google My Business allows you to manage your information, interact with customers and expand your online presence all from one place. All you need to do is set up your account and fill in all the relevant fields.

This service uses your location to give potential customers all they need to know about your business including your website, phone number, directions, opening hours, pictures, and even customer reviews.

The importance of having an online presence

Setting up a Google My Business account is a great step to take to improving your online presence and building customer trust.

Having a good online presence is essential in this day and age with many people relying on online research before making a purchase, especially one of high value. In the same way, it’s essential to have a user-friendly website and active social media, it’s also important to be present on Google.

Google My Business makes valuable information readily available so potential customers can find out more about your business at the drop of a hat, removing barriers that could prevent a sale.

If you want to improve brand awareness, reach new customers and ultimately sell more online, follow these tips to make the most of your free Google My Business account.

How to optimise google my business

Having a good online presence is crucial for building customer support.

How to Optimise Google My Business

Fill out as many fields as possible

It may sound obvious, but the more you fill out your Google My Business Profile, the easier it is for customers to find what they need to know about your business.

Having a fully completed Google My Business page makes your business look more legitimate and therefore builds trust with potential customers.

Filling out the basic information such as an address, phone number and opening times is great, but to really stand out from the crowd, you need to go the extra mile. Upload your logo and some pictures and make your bio as detailed as possible.

Keep branding consistent

When you’re filling out your profile, keep in mind that this may be the only thing a potential customer sees before they contact you. So, you need to be shown in the best light.

The best way to do this is to stay in line with your branding and use high-quality imagery that represents your business well. Also, make sure any content included is well thought out and follows your brand’s tone of voice.

Connect your Google Ads account

It is also possible to connect your Google My Business account to your Google Ads account to make it even easier for customers to find you through targeted ads.

This is particularly useful if your campaign goal is to drive traffic to your website or encourage footfall to your physical store. By removing barriers in your ads, you’re making it as convenient as possible for customers to reach you.

Find out how to link your Ads account with Google My Business here.

Integrate reviews

Reviews are crucial for your brand reputation and to build customer trust.

Thankfully Google has made reviews readily available for potential customers to see through Google My Business.

It’s always good practice to encourage customers to leave you a review as those five stars at the top of the page play a big role in the buyer decision-making process.

But it doesn’t stop there. Reviews are also taken into account in Local Search Rank Factors, essentially affecting the SEO of you Google My Business account.

how to optimise google my business

Customer reviews help to build trust.

It’s not just about getting reviews, the way you respond to them is also crucial.

You should also reply to reviewers, thanking them for their time and addressing any criticism that may arise. It is important to remain professional while replying to reviews, no matter how unfair they may be. And always keep in mind that your replies are available for the world to see.

Keep customers updated with posts

Google My Business also has a posting feature, similar to a social media feed.

This allows you to update your customers with changes to your business to keep them in the loop.

The posting feature can also be used to promote new products, events and even give exclusive discounts to those who find you through Google My Business. Why not give it a go?

Go Above and Beyond

Looking for more ways to improve your online presence and reach new customers?

Whether you need a new comms plan or want to bump up those Google rankings, we’re here to help.

Take a look at how our experienced team can take your digital marketing to the next level. And don’t hesitate to give us a call to see how we can help your business.

Let's get started.

Posted by Rebecca Ellis