Company Background

ATS Bullion was originally part of a larger finical services group, Spink and Sons, which was  formed in 1666. ATS Bullion was formed in 2002 after Spink and Sons was acquired, through Christies, by an investment capital firm based in Singapore. The bullion side of the business was bought by former clients and ATS Bullion was formed.

Since 2002, the company has been rapidly growing and in 2006 moved to its new premises in the prestigious Savoy Court building. ATS Bullion is a family-run company, specialising in the buying and selling of investment-grade gold and silver, particularly bullion coins. It works with wide range of clients, from small investors to large-scale investments, and continues to grow.

Audience

The target audience is split between two key groups; retirement-age, high-net worth investors and younger, entrepreneurial hobbyists. Both groups are focused on excellent service and quality products.

Challenge

ATS Bullion Ltd needed more brand awareness and search visibility. With a well-established London store, the offline success needed replicating online. The challenge would be bringing short-term wins while improving the long-term website authority.

Solution

SEO

We reviewed the website content and architecture to deliver the best possible search engine visibility. This covered meta data, link-building, site performance and more.

Consultancy

Our digital consultant gave jargon-free advice on how to update the site going forward, helping the ATS Bullion team to ensure SEO stability.

Content marketing

To demonstrate industry expertise and deliver more search engine visibility, we advised ATS Bullion on attracting new visitors with expert blog content.

Result

ATS Bullion has received a full site audit and SEO review. As a result, in a 12-month period, results have already taken an impressive turn.

Traffic has increased by 52% – but it’s the quality of traffic that has made the real impact.

By looking into targeted keywords and appealing to the right kind of customers, conversions have increased by 96% with the number of website sales increasing by over double.

The website now offers a robust sales channel with a 377% annual increase of total sales through the website.

Our digital marketing consultants work with the ATS Bullion team on an ongoing basis, providing marketing support and offering new opportunities to grow the business online.

  • 33% increase in order value
  • 72% increase in sales
  • 40% increase in organic traffic

Testimonial

“Being London-based we had already met with a number of agencies whose pitch was based on selling what they could do for us and very expensive. The Purpose Media approach was very different. It was very advisory and consultative.

“They listened to our brief and it was soon abundantly clear from how they responded that they were experts in e-commerce and could evidence this with actual statistics from other satisfied customers.

“We have been delighted with the end result. Not only have we saved money by streamlining our systems and processes, sales have increased and any initial fears we had about transferring to a new way of processing orders have been allayed.”

Michael Cooper, Commercial Director, ATS Bullion