Company Background

Blueprint Interiors is an office design company that takes refurbishment projects from start to finish; research and design to project management and fitting.

Going beyond ‘refurbishment’, they tailor every feature of an office to suit company branding and the way teams work.

Shaped by their values of integrity, creativity and cooperation, Blueprint are passionate about creating a space that will help energise staff and allows whole organisations to work to their full potential.

The Challenge

After 15 years with minimal investment in web presence, Blueprint Interiors decided to take their fresh branding online.

Priding themselves as a design-led and highly visual company, Blueprint wanted their website to reflect this aspect while encapsulating their slogan of ‘making space work’.

Having already developed website content and photography, they needed a team to bring all of the separate elements together and find the right balance between animation, photography and effective copy.

Purpose Media Approach

By taking the time to fully understand the Blueprint Interiors business, we were able to collaborate on an exciting new website. We worked with their team to understand the key ideas and messages that needed to be put across – as well as the ideal audience that the website would reach.

This combined effort and collaboration helped both teams get the most out of the project. We worked together closely and saw that requirements were met on both sides – and found that both teams had a very similar mentality when doing business.

As part of the on-boarding period, we also provided a comprehensive report covering the positives and negatives of their previous website in jargon-free language. This helped demonstrate the direction we would go in when working on the new website and branding, making the project transparent from the beginning.

The Outcome

The team at Blueprint Interiors are delighted with the new website; their clear visual identity and the ease of use has already attracted a number of compliments and exciting new enquiries.

Not only have they received a stylish and user-friendly website, but we have also ensured that the Blueprint team are happy to take the website forward. The site has an easy-to-manage backend to ensure their portfolio, case studies and website imagery can be updated regularly.

Thrilled with the way all of the content was brought together, marketing manager, Piotr Motyka commented that we ‘made the website look and feel exactly like Blueprint Interiors’.