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		<loc>https://www.purposemedia.co.uk/approach/</loc>
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			<video:title><![CDATA[Our Approach | Strategy-Led Marketing | Purpose Media]]></video:title>
			<video:publication_date>2026-06-30T09:07:37+01:00</video:publication_date>
			<video:description><![CDATA[The same four steps whatever we make: understand, position, strategise, put it to work. How marketing becomes growth you can measure.]]></video:description>
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			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.purposemedia.co.uk/author/danny-painter/">Danny Painter</video:uploader>
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		<loc>https://www.purposemedia.co.uk/video/</loc>
		<video:video>
			<video:title><![CDATA[Video Production Derby &amp; Nottingham | Brand Films &amp; Animation]]></video:title>
			<video:publication_date>2026-08-28T15:21:58+01:00</video:publication_date>
			<video:description><![CDATA[Brand films, case study films, event films and animation, made to move a number rather than to fill a content calendar. Watch the work and talk to the team.]]></video:description>
			<video:content_loc>https://www.purposemedia.co.uk/content/uploads/2026/07/11999045_640_360_25fps.mp4</video:content_loc>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.purposemedia.co.uk/author/alan-chaffe/">Alan Chaffe</video:uploader>
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	<url>
		<loc>https://www.purposemedia.co.uk/digital-marketing/</loc>
		<video:video>
			<video:title><![CDATA[Digital Marketing Agency Derby &amp; Nottingham | SEO &amp; Paid Media]]></video:title>
			<video:publication_date>2026-08-28T15:21:59+01:00</video:publication_date>
			<video:description><![CDATA[SEO, paid media and content built to one plan and measured against a commercial goal rather than a dashboard. See the work and talk to the team.]]></video:description>
			<video:content_loc>https://www.purposemedia.co.uk/content/uploads/2026/07/11999045_640_360_25fps.mp4</video:content_loc>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.purposemedia.co.uk/author/alan-chaffe/">Alan Chaffe</video:uploader>
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	<url>
		<loc>https://www.purposemedia.co.uk/creative/</loc>
		<video:video>
			<video:title><![CDATA[Creative Agency Derby &amp; Nottingham | Brand, Identity &amp; Design]]></video:title>
			<video:publication_date>2026-08-28T15:21:56+01:00</video:publication_date>
			<video:description><![CDATA[Brand development, visual identity and graphic design, decided against a commercial objective rather than a moodboard. See the work and talk to the studio.]]></video:description>
			<video:content_loc>https://www.purposemedia.co.uk/content/uploads/2026/07/11999045_640_360_25fps.mp4</video:content_loc>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.purposemedia.co.uk/author/alan-chaffe/">Alan Chaffe</video:uploader>
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	<url>
		<loc>https://www.purposemedia.co.uk/strategy/</loc>
		<video:video>
			<video:title><![CDATA[Marketing Strategy Agency Derby &amp; Nottingham | Purpose Media]]></video:title>
			<video:publication_date>2026-08-28T15:22:01+01:00</video:publication_date>
			<video:description><![CDATA[Positioning, messaging and the plan behind the work — decided before anyone picks a channel. See the proof and talk to the team.]]></video:description>
			<video:content_loc>https://www.purposemedia.co.uk/content/uploads/2026/07/11999045_640_360_25fps.mp4</video:content_loc>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.purposemedia.co.uk/author/alan-chaffe/">Alan Chaffe</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.purposemedia.co.uk/manufacturers/</loc>
		<video:video>
			<video:title><![CDATA[Marketing for Manufacturers | Purpose Media]]></video:title>
			<video:publication_date>2026-08-31T11:33:50+01:00</video:publication_date>
			<video:description><![CDATA[Most manufacturers don't have an awareness problem, they have a specification problem. Strategy, web, creative and video for considered B2B sales.]]></video:description>
			<video:content_loc>https://www.purposemedia.co.uk/content/uploads/2026/07/11999045_640_360_25fps.mp4</video:content_loc>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.purposemedia.co.uk/author/danny-painter/">Danny Painter</video:uploader>
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	</url>
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