AB Split Testing | Website Optimisation | Multivariate Testing
A/B Spilt Testing A/B Spilt Testing A/B Spilt Testing

A/B Spilt Testing

Why leave your web design and digital marketing to guesswork?

A/B testing gives you the option of experimenting with new ideas to see what really works.

Optimise your website and marketing campaigns by getting definitive proof that one design works better than another, until you have a streamlined conversion funnel.

A/B testing gets rid of personal bias and provides statistical evidence on which campaigns and designs work best. Two or more variants of a web page or marketing campaign are shown to users at random. The rate of success can then be determined to see which variation is the best-equipped for the job.

Whether you want to improve the click-through rate of your email campaigns or move visitors from a landing page to your checkout… A/B split tests are made for optimising your sales funnel, enabling data-driven decisions to produce ongoing results.

Changes can be simple edits to test a theory, or complete redesigns. Our digital marketing consultants stay on top of the latest SEO trends so you continue to improve your results and create a high quality sales pipeline.

Telephone us on 01773 864500 or email us

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Features at a glance

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Continually improve your results

A/B testing is an evolution. Every time you test a new idea, you’ll be improving your results and seeing greater success.

Test a design before committing

Deciding on the perfect web design for your business can be tricky – but an A/B split test can get rid of the personal bias and demonstrate which designs work best.

Experiment with your audience

Understand what works with your website traffic and mailing lists. Testing is done with your audience, so you’re getting genuine results for your business – not from an artificial focus group.

Make data-driven decisions

Change ‘we think’ to ‘we know’. Back up your decisions with factual data and understand which elements of your website and marketing have contributed to your success.

Improve user experience

Consider how people interact with your website and use that to shape your content. By improving user experience, you’re benefitting your customers and your business.

Prove a theory

Sometimes it can be good to go with your gut – but with A/B testing, you can take away the risk. We can test any new ideas that you want to try out, and bring back provable results.

Partnered with

  • Google
  • IoD
  • SagePay
  • Bing
  • Barclaycard
  • Nominet
  • DCFC
  • Derby Cricket
  • East Midlands
  • Marketing Derby


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