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Content Marketing

Content marketing is all about knowing your audience and tapping into the value you can offer them.

Inbound traffic. Brand awareness. Thought leadership.

Digital content marketing has a variety of benefits – but the most important is return on investment.

We help you to work out your ideal customer buying behaviours and tailor your content to them. Getting more of the right people to your website can increase leads, enquiries and sales and help you to:

  • Build your authority
  • Increase inbound traffic
  • Promote your brand
  • Develop closer customer relations
  • Demonstrate your expertise

Content marketing is all about knowing your audience and tapping into the value you can offer them. It takes around seven points of contact before they’re ready to buy, so get your audience to keep coming back to you until they want to do business.

Great blog writing also leads to increased domain authority and search engine optimisation. Websites that provide their audience with valuable content will hold more weight with search engines than those with lists of products and features.

There’s a reason why companies like Coca-Cola and Microsoft are turning into media distributors. Up your content game to see why.

Telephone us on 01773 864500 or email us

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Build your reputation

Prove that you’re the expert in your field. When you can back up your claims with authoritative content, you’ll start seeing the impact of content marketing. Put some weight behind your claims and provide real value.

Engage with your visitors

Invest in your potential customers. These visitors will turn into customers over time, so engage with them. If you want to be a top brand, you have to prove that you’re listening. Build relationships so visitors will come to you when they’re ready to buy.

Get more traffic to your site

Every new piece of content is another opportunity for people to find you. While you should write for humans, not robots, content with SEO in mind will get more traffic to your site. Tailoring your content will mean these visitors are also your ideal customers.

Partnered with

  • Google
  • IoD
  • SagePay
  • Bing
  • Barclaycard
  • Nominet
  • DCFC
  • Derby Cricket
  • East Midlands
  • Marketing Derby

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