PR Strategy | Public Relations Strategy | PR Agency
PR Strategy PR Strategy PR Strategy

PR Strategy

Build your public relations on solid foundations and see an even better return on investment.

Many businesses try dipping in and out of public relations, delivering occasional news releases to local journalists. But a real investment in a PR strategy which delivers consistent, targeted coverage is the only way to see effective, long-lasting results.

Before jumping into the deep end, we’ll help you build a robust strategy for capitalising on media exposure, then identify target publications and key messages. By giving your press coverage consistency, you’ll encourage key journalists to trust and rely on your updates.

Having a well thought-out plan of attack will lead to more exposure and a better return from each and every campaign you deliver.

The credibility and brand awareness that comes with consistent, targeted coverage makes PR strategy a must when seeking to expand your brand. And the more consistent you are, the more a journalist will rely on your quality.

By setting realistic goals, we’ll help you reach publications that provide the best impact for your business and remove the guesswork of an ‘ad-hoc’ PR campaign.

Develop a genuine strategy, guided by qualified, experienced journalists, to turn your updates into newsworthy stories that actually benefit your business.

Telephone us on 01773 864500 or email us

Get in touch and start your journey

Features at a glance

Get in touch

Keep your coverage consistent

One-offs might catch the occasional eye, but consistent coverage is what delivers results. This consistency helps you stay in the public eye and resonate with your target audience.

Work alongside experienced journalists

Our PR professionals are trained journalists with more than 20 years’ combined experience. They combine engaging writing with an eye for a story. We’ll give your press release the best possible chance of achieving coverage.

Set goals that deliver

Your PR goals need to be ambitious but actionable, and we can guide you on setting your sights. Whether you aim for national press or niche magazines, we’ll give your PR purpose.

Identify key publications

We’ll work with you to identify publications that deliver the best coverage for your business – and use an extensive database of contacts to find relevant industry-specific journalists.

Develop your key message

Keeping your key message concise and consistent will help give your press coverage uniformity – and help your target audience understand exactly why they should come to you.

Expand your brand by location

By strategically identifying geographical areas that would benefit your business, we can work with local press and trade journalists to develop your presence in that area.

Related news

View all news

Partnered with

  • Google Partner
  • IoD
  • SagePay
  • Bing
  • Barclaycard
  • Nominet
  • DCFC
  • Derby Cricket
  • East Midlands
  • Marketing Derby


  • Christmas has arrived at PM HQ! 🎄🎅 The tree is up and we're getting into the festive spirit by blasting some classic Xmas tunes ✨💃 Now, where's the mince pies...? 🤤
  • Design supports the communication of your brand and message, encouraging engagement and creating the right perception 🎨 How well are you communicating yours? 🤔
  • It's time for our team catch up! 💪 Each month, we gather in The Great Hall to get up to speed with each other, chatting about projects and what we've been getting up to. As if that wasn't enough, there's always a hefty amount of cake to see us though too 😎🍰 Happy Friday!
  • A brand isn’t just a visual identity. Your brand is a promise, delivered consistently across all touch-points. It’s what your customers buy into 💸 Allow us to help develop you a consistent style and message that wins new business & inspires your audience 👍
  • Content from PM creates a multi-channel narrative that inspires action in the people who matter most - your customers. Supported by a strategy to communicate messages that make you memorable 👍 Wanna' find out more? Give us a call 📞
  • 📣 Calling all experienced, brand-focused designers who might be looking 🕵️‍ for your next role... you might have found it! Visit the careers section of our website for more information and how to apply.
#designer #recruitment #marketing #agency