Many businesses try dipping in and out of public relations, delivering occasional news releases to local journalists. But a real investment in a PR strategy which delivers consistent, targeted coverage is the only way to see effective, long-lasting results.
Before jumping into the deep end, we’ll help you build a robust strategy for capitalising on media exposure, then identify target publications and key messages. By giving your press coverage consistency, you’ll encourage key journalists to trust and rely on your updates.
Having a well thought-out plan of attack will lead to more exposure and a better return from each and every campaign you deliver.
The credibility and brand awareness that comes with consistent, targeted coverage makes PR strategy a must when seeking to expand your brand. And the more consistent you are, the more a journalist will rely on your quality.
By setting realistic goals, we’ll help you reach publications that provide the best impact for your business and remove the guesswork of an ‘ad-hoc’ PR campaign.
Develop a genuine strategy, guided by qualified, experienced journalists, to turn your updates into newsworthy stories that actually benefit your business.