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PR & Content PR & Content PR & Content

PR & Content

Get your story heard by the right people, at the right time.

PR & Content at a glance.

Our expert PR and content team can help you turn your company news and updates into media campaigns and press stories.

We have a dedicated team of experienced journalists and industry-leading software ready to perfectly position your brand within your specific market or sector.

From brainstorming initial ideas to researching, writing and distributing your stories, we can help your business reach untapped audiences and get your message heard in the media.

Get in touch today.

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PR & Content in detail.

Getting other people – our contacts – to tell your stories will help build your credibility and trust. Whether you want publicity for a single product launch or continual column inches, we’ll find the solution for your brand.

Our team has a nose for news and can help you develop even the silliest ideas into news stories which people will want to read. We can even create compelling press images which bring your news to life and capture the attention of the media. With a national license for the world’s leading media database at our disposal, we ensure your press releases go to the relevant journalist at the relevant time.

With our experience and contacts, we’ll help you reach the right editors, freelancers and bloggers for your industry. Your business probably has many great news stories that are just waiting to be told.

The key to writing a great news story is to ensure that it is newsworthy. This may seem like a simple concept, but it means that there needs to be something about your story that makes it news and worth caring about. Great news stories will be able to promote your business, product or service in a way that your marketing couldn’t.

Our PR and Content team has more than 20 years’ combined newsroom experience and a proven track record of success in securing great media coverage for our clients, simply by spotting news angles and creating great stories around them.

They can help you look through the eyes of the media to understand what makes a great story, then help you secure the coverage it deserves.

Get in touch to talk about your project.

Features

  • Establish authority

    Become an expert and a thought-leader in your industry through opinion pieces, reaction to key breaking news and authoritative comment about the issues that matter the most to your customers.

  • Control your narrative

    By develop relationships with journalists on your behalf, we can communicate your key messages so you have greater control of your narrative – ensuring your side of the story is always heard.

  • Build credibility

    PR is a long-term solution. By consistently delivering quality news releases and timely opinion and comment, you’ll gain a reputation as a reliable source of expertise ahead of your competitors.

  • Third-party endorsement

    Having other people share your success carries a weight of authority that you can’t otherwise offer. Third-party endorsements help you get the limelight with an even greater impact.

Media coverage helps IT service provider generate leads

Central Technology (CT) is a family-owned business which provides managed IT and communications solutions and services to clients across the East Midlands, South Yorkshire and beyond.

Since working with CT, our marketing support has resulted in organic traffic to its website increasing, bounce rates decreasing by half and conversion rates increasing by more than 20%.

  • PR Strategy

    We'll help you create a PR strategy which delivers consistent, targeted media coverage for effective, long-lasting results.

  • Media relations

    Developing long-lasting media relationships that enable your business stories to get picked-up time and time again.

  • News distribution

    Our expert PR team knows how to piece together a press release - and who to send it to - to give it the best chance of securing coverage.

  • Virtual newsdesk

    Working as an extension of your team, we can provide a 'virtual newsdesk' service that spots and reacts to media opportunities and breaking news.

Partnered with

  • IoD
  • SagePay
  • Bing
  • Barclaycard
  • Nominet
  • DCFC
  • Derby Cricket
  • East Midlands
  • Marketing Derby

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