PR Strategy | Public Relations Strategy | PR Agency
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PR Strategy

Build your public relations on solid foundations and see an even better return on investment.

Many businesses try dipping in and out of public relations, delivering occasional news releases to local journalists. But a real investment in a PR strategy which delivers consistent, targeted coverage is the only way to see effective, long-lasting results.

Before jumping into the deep end, we’ll help you build a robust strategy for capitalising on media exposure, then identify target publications and key messages. By giving your press coverage consistency, you’ll encourage key journalists to trust and rely on your updates.

Having a well thought-out plan of attack will lead to more exposure and a better return from each and every campaign you deliver.

The credibility and brand awareness that comes with consistent, targeted coverage makes PR strategy a must when seeking to expand your brand. And the more consistent you are, the more a journalist will rely on your quality.

By setting realistic goals, we’ll help you reach publications that provide the best impact for your business and remove the guesswork of an ‘ad-hoc’ PR campaign.

Develop a genuine strategy, guided by qualified, experienced journalists, to turn your updates into newsworthy stories that actually benefit your business.

Telephone us on 01773 864500 or email us

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Keep your coverage consistent

One-offs might catch the occasional eye, but consistent coverage is what delivers results. This consistency helps you stay in the public eye and resonate with your target audience.

Work alongside experienced journalists

Our PR professionals are trained journalists with more than 20 years’ combined experience. They combine engaging writing with an eye for a story. We’ll give your press release the best possible chance of achieving coverage.

Set goals that deliver

Your PR goals need to be ambitious but actionable, and we can guide you on setting your sights. Whether you aim for national press or niche magazines, we’ll give your PR purpose.

Identify key publications

We’ll work with you to identify publications that deliver the best coverage for your business – and use an extensive database of contacts to find relevant industry-specific journalists.

Develop your key message

Keeping your key message concise and consistent will help give your press coverage uniformity – and help your target audience understand exactly why they should come to you.

Expand your brand by location

By strategically identifying geographical areas that would benefit your business, we can work with local press and trade journalists to develop your presence in that area.

Partnered with

  • Google
  • IoD
  • SagePay
  • Bing
  • Barclaycard
  • Nominet
  • DCFC
  • Derby Cricket
  • East Midlands
  • Marketing Derby

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