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Website Copywriting Website Copywriting Website Copywriting

Website Copywriting

Our copywriters are experts at viewing your business from your customers’ perspective.

Websites are inundated with claims that their products and services are ‘the best’, ‘the fastest’ or ‘the cheapest’… but most people will take that with a grain of salt.

Before bragging about your business, you need to build trust.

When battling for attention online, persuasive copywriting needs to dig deeper. It takes a thorough understanding of your product and, vitally, knowledge of your ideal audience to really see results.

Knowing your business inside-out is great but your content needs to be written for your audience – and not just a list of features or technical specs. It’s one of the most basic rules in copywriting, but one of the most underused…

In fairness, it can be difficult to give a unique view from within the business, so enlisting a helping hand can make a real impact. Our copywriters are experts at viewing your business from your customers’ perspective.

Engaging copywriting complements engaging design, so your visitors will be guided through your website and given the information they need. Each page of web copy is written with SEO in mind, so every page on your site will act as a landing page, attracting new organic traffic.

Great written content can improve the effectiveness of your website and give visitors a reason to trust your business.

Telephone us on 01773 864500 or email us

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Features at a glance

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Think benefits, not features

We’ve read a lot of website copy and know what works… and what doesn’t. Clearly demonstrating the benefits of your products or services will help make the time spent on your site more effective.

Work together with great design

Beautiful design will catch a visitor’s eye, but the right copywriting encourages action. Creative design should always be complimented by innovative wording.

Appeal to your target audience

Writing to different demographics and industries means completely adapting your tone and phrasing – we’ll research the right style to engross your target audience.

Get your time back

Copywriting takes time. If you’re writing your own website content, you’ll know how time consuming it can be. Get your time back by offloading the job to professional copywriters and free-up your most valuable commodity.

SEO-optimised copy

Each website page is written with both people and search engines in mind. We’ll find the right balance between engaging writing and targeted search engine optimisation so your content is found, read and actioned.

Attract your ideal audience

Every audience is different; people consume content in different ways with preferred language, styles and formats. We put in the research so that our copywriting is right for your audience.

Partnered with

  • Google Partner
  • IoD
  • SagePay
  • Bing
  • Barclaycard
  • Nominet
  • DCFC
  • Derby Cricket
  • East Midlands
  • Marketing Derby


  • 💬 Quote of The Day 💬

If your ads aren't working, ask yourself, are they appropriately catered to your customers? 🤔 At PM, we can help you target your advertising at those who really matter. Get in touch ☎️
#Advertising #SethGodin #Marketing #Ads #Design #Agency #PR #Content #WebDev #Customers #QuoteOfTheDay #PurpleCow
  • Here's a sneak peek of the digital team getting their heads together in a big meeting 💭 Anyone guess what they were discussing?
#Digital #Marketing #Meeting #Social #SEO #Google #Team #Collaboration #Agency #Derbyshire
  • The return of @LondonFashionWeek sees London become the fashion capital of the world once again. 👗 Our designers are excited to see what new colours, styles and designs will debut - there'll be some 🔥🔥 inspo flying round the office this week!
#LFW #LondonFashionWeek #Design #Styles #Colour #Inspiration #Designer #London #GraphicDesign #Marketing
  • An eCommerce website with a sleek, stylish design to match it's products - that's exactly what @afternoah were looking for when they came to us for their new bespoke website. 🙌 How do you think we did? 🤔
#Website #eCommerce #Development #WebDev #Bespoke #Furniture #London #Unique #Marketing #Agency #Derbyshire
  • It was great to be able to lend our expertise in putting together a compelling award entry to help our client, @oneventproductionco, to scoop nominations for not just one, but three prestigious event industry awards! 🏆 As you can tell from this pic, it's more than well deserved - these guys are magicians!

Find out how we did it over on the blog, link in bio 🔗
#Awards #Nomination #EventProduction #EventProfs #Marketing #PR #Agency #Derbyshire
  • Who's ready to boss next week? 👊 We're ready to put 110% into it - bring it on!
#Marketing #Design #Video #Content #WebDev #HardWork #NewWeek #Boss #BossingIt #Agency