OBJECTIVES
Incora were looking to further develop and enhance their brand to connect and engage their different audiences. They also needed to introduce and control the consistency of their brand globally. Their internal marketing team sought support as they evolved from Pattonair to Incora.
STRATEGY
Our team worked closely to redefine the desired perception for the organisation. These insights helped shape and create an engaging visual system for the brand and its different divisions, that would relate with their target audience and bring the brand to life.
RESULTS
We evolved Incora’s brand visual identity by introducing new graphical treatments and elements, ensuring it aligned with their values and presented the right perception. Our team designed marketing collateral that had a direct impact on the target audience by using engaging and consistent visuals, as well as a creative style to enhance their communications and drive credibility. To allow Incora to establish and manage the consistency of its global communications, we also developed a set of brand guidelines that explained and supported them on how to use the new visual system.
