OBJECTIVES
Rivus Fleet Solutions wanted to increase awareness of their brand and service offering in the fleet management space, as well as achieve new, organic growth of users on digital and web. The company also required improvements to their regional, national and industrial presence.
STRATEGY
Our team supported Rivus Fleet Solutions by coordinating an external communications strategy to help them communicate their services, drive brand awareness, and position themselves as thought leaders within the fleet management industry. A PR-driven content strategy was created to position Rivus as the ‘credible choice’ in the fleet management space, with thought-leadership and customer-benefit messaging.
RESULT
To position Rivus as a leading fleet manager and raise awareness, PR content was written that focused on proactive commentary. This resulted in Rivus being covered in leading industry publications, including Fleet News and Fleet World, helping to attract new talent and drive business. Over six months, 46 pieces of press coverage were achieved, and the number of referral users increased by 20%.
