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The Office for National Statistics (ONS) announced in October 2021 that high street retail sales have fallen for the fifth consecutive month – a new record.

This means if your business doesn’t adapt then it could be left behind.

The ONS claims that in every pound spent online, 10p goes to department stores with an online presence. In September 2021, online retail sales rose to 28.1% which is significantly higher than the 19.7% figure in February 2020, pre-pandemic.

Director of Economic Statistics for the ONS, Darren Morgan, has commented that stores with an online presence are leading the way: “Despite the lifting of restrictions, in-store retail sales remain subdued, with many consumers still opting to shop online.”

The team at Purpose Media has been helping businesses move online for 13 years, and recently supported a number of Derbyshire businesses move online as part of the Chesterfield Digital High Street project. Funded by Chesterfield Borough Council and delivered by East Midlands Chamber, local businesses can apply to set up a digital presence – supported by grants and expert advice – so they can increase their opportunities to trade online and get their brand noticed. Applications are still open and businesses in the borough of Chesterfield are encouraged to apply now.

Matt Wheatcroft, Managing Director at Purpose Media, commented:

“Consumers have become heavily reliant on online shopping over the past 18 months and it’s not surprising to see the high street is in a period of continuous decline, especially given the logistical issues currently gripping the country.

“Many shoppers are still cautious about going to the high street, which is why businesses with an online presence are seeing the benefits as we come into a peak time for retail. We have helped many businesses move online and I can only encourage others to do the same to protect themselves longer-term.

“This Christmas period is going to be make or break for so many high street businesses and those without an online presence face a battle to compete with online retailers who can deliver on convenience.”

Whether you are looking to build an eCommerce website, refresh your brand with a new web design, or promote your business with a marketing strategy, our team is here to help. Get in touch for more info.

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